Get cited by AI answers, not just ranked on Google.
Growth Division is a UK GEO agency. We run generative engine optimisation, also called AI SEO or AEO, as a measurable channel: we track the AI prompts your buyers actually ask, engineer your content to be the source AI engines cite, and win placements on the third-party sites those engines trust. We practise what we sell. Growth Division is the most-visible brand in our own tracked competitive set.
GEO, also called AI SEO or answer engine optimisation (AEO), is the work of getting your brand named and cited inside the answers ChatGPT, Perplexity, Gemini and Google AI Overviews give your buyers.
We run it as a measurable channel. We track the prompts your buyers actually ask, engineer your pages so AI engines can lift and cite them, and win placements on the third-party sites those engines already trust.
Around 60% of Google searches now end without a click, and buyers increasingly get their shortlist from ChatGPT, Perplexity or Google's AI Mode before they ever visit a website. If AI engines don't cite you, you're not losing rankings. You're absent from the conversation where the decision is made.
Roughly 85% of brand mentions in AI answers come from third-party pages, not your own site. That's why GEO is a different discipline from SEO, not just an extension of it.
1. Prompt-set research and tracking. We build the 30–100 prompts your buyers ask across awareness, consideration and purchase, then baseline your visibility, share of voice, position and sentiment against named competitors.
2. On-page extractability. Answer-first sections, question-based headings, comparison tables, honest schema and a quarterly refresh cadence, so a model can lift and cite your pages.
3. Citation-gap analysis. The prompts where competitors appear and you don't, and the exact sources driving those answers.
4. Source placement. Digital PR, directories, review platforms and genuine community presence on the sites AI engines cite. White-hat only: no fake reviews, no sock-puppets, no hidden text.
5. A weekly measurement loop, reported against baseline.
SEO wins a ranking. GEO wins a citation inside the answer.
SEO optimises pages for crawlers. GEO optimises passages for language models, keeps your brand consistent across the sources models trust, and earns your presence on those third-party sites. Classic SEO remains the on-ramp: around 38% of Google AI Overview citations come from pages already ranking in the top 10. So we run GEO alongside SEO and content, never instead of it.
We run our own GEO programme on the same system we sell. In the 30 days to 5 October 2026, across our tracked set of buyer prompts (Peec AI):
We were the most-visible brand in our competitive set, ahead of 7 tracked competitors (19.5% visibility vs 15.2% for the next agency).
We had 26.8% share of voice in AI answers, with an average position of 2.1 when mentioned.
growth-division.com was cited 2,840 times in 30 days: 8.7% of all citations across the 3,000+ sources the engines used.
GEO runs as a channel within a Growth Division retainer, typically £1,000–£1,500 a month as one of your 3–6 channels, alongside a growth strategist. A standalone AI-visibility audit (prompt-set baseline, gap analysis and a prioritised action plan) is the usual starting point.
Directory and source fixes can move citations within days. On-page and earned-media work typically shows in 4–6 weeks of tracking. We report weekly trends, never single snapshots, because AI answers are probabilistic.
No, and no honest agency can. We guarantee the process: tracked prompts, weekly measurement, and actions aimed at the exact sources and pages the engines already use.
When you compare GEO agencies, ask each one to show its own AI-search visibility data. It's the fastest test of whether they can move yours.
Our Growth Process
Our growth process drives Startup marketing success by leveraging key channels, expert teams, and data-driven strategies to ensure scalable growth.
highest impact channels
First, we build you a marketing strategy based on a deep understanding of your target audience. Using the Bullseye Framework, we review each of the 20 traction channels and put together an initial mix of 4-6 channels to test.
Build your growth stack
Next, we build out an integrated martech stack using best-in-class growth tools. This means everything we do will be as measurable, efficient and effective as possible.
Put together a team of experts
We’ll then bring in world-class experts to manage the growth within each channel. The experts will validate each channel’s scalability and growth potential.
Why Growth Division for GEO
Most agencies added AI search to the menu this year. We built our own acquisition on it first. Here's what that means for you.
Proven on ourselves first
We run GEO on our own brand with the same system we sell. We're the most-visible brand in our tracked competitive set, and we'll show you that data on the first call.
Measured weekly, not guessed
We track your buyers' real prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews, and report visibility, share of voice and citations against a baseline every week.
Part of your growth engine
GEO runs as one channel alongside SEO, paid and outbound, directed by a growth strategist using the Bullseye Framework. So AI visibility is tied to pipeline, not run as a side project.
Case study
How we validated 4 strong channels to market and achieved 35x ROAS for search ads.
390+
87%
How we took ThatRound from launch to 128 interested founder leads, with outreach that beat benchmarks 4x over.
57%
23%
Get an AI-visibility audit
See exactly where ChatGPT, Perplexity and Google AI recommend you today, and where they recommend a competitor instead. We'll baseline your visibility on the prompts your buyers ask, show you the sources driving those answers, and give you a prioritised plan.
Growth Division works with Seed to Series B startups, scale-ups and SMEs as an embedded growth partner, with GEO run alongside your other channels.
