Weavr
–
We started working with Weavr, a Series A B2B SaaS company, when they had just launched their MVP product and needed to establish and test a channel mix from scratch. We validated 4 strong channels to market, achieved 35x ROAS for search ads, and truly became a part of “Team Weavr”.
390+
87%
35x
The Challenge
Weavr is a plug-and-play financial product for B2B SaaS companies, designed to handle everything from expenses to customer payments. They were launching a great product, but into a competitive space, and with a small team.
THE GROWTH STRATEGY
In our first month of working together, our focus was setting up all the tools and tech that Weavr’s marketing needed, as well as the first version of their CRM journey.
01
Built the first version of the CRM and customer journey
02
Launched and tested 4 channels: email marketing, SEM, content marketing, and social & display ads.
03
Tested multiple customer segments and key messaging.
04
Continued iterating and experimenting “to make the channels sing even better” (in Weavr’s own words!).
THE CHANNEL MIX
Our channel experts set a strategy for each new channel, and then started running growth experiments through each one. We were able to validate 4 channels in total, with SEM and direct outreach proving particularly successful.
"It feels like we're all Team Weavr"
“Growth Division understood immediately where we were in our growth journey (MVP stage) and the importance of controlled but pacy channel experiments to help us learn and scale fast without breaking the bank.
It's never been a case of 'oh it works great now', even with a channel campaigns success, the GD team are continuously looking to make the channels sing even better - it's a constant iteration environment which is in keeping with the Weavr culture and approach to all projects.
They have done a phenomenal job of helping us explain the concept of our services in a meaningful way. It sounds incredibly cliche to say but it doesn't feel like a typical agency-client relationship, it feels like we're all Team Weavr.”
THE IMPACT
We worked happily alongside the Weavr team for over a year. In that time, we were able to deliver 35x ROAS with SEM marketing, blog articles that “set a high bar for content deliverables and have helped shape [Weavr’s] storytelling”, and well over 175 MQLs in total. We iterated and experimented continuously, while also hitting the ambitious quarterly KPIs we set together as a team.
We left the Weavr team with 4 established channels driving growth, 4 validated ICPs, and an experiment log to help shape future growth and guide key decisions.
390+
87%
35x
The team that made it happen
Weavr came to Growth Division because they needed a team that really got where they were at in their startup journey, and the pacy but structured experimentation that was required. As we continued working together, it became – in Anna’s own words – “the 'one team' dynamic that made [Growth Division] unique”. We loved our time as part of Team Weavr!
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
Trusted by over 130 startups because our unique growth process and team of marketing experts unlock exponential growth
