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Our 4-step Growth Process
Identify the highest impact channels
First, we build you a marketing strategy based on a deep understanding of your target audience. Using the Bullseye Framework, we review each of the 20 traction channels and put together an initial mix of 4-6 channels to test.
Why Choose Growth Division?
Proven Success in B2B Growth
With a track record of driving growth for over 110 of clients, we understand what it takes to succeed in the B2B landscape. Our approach combines in-depth industry knowledge with innovative marketing techniques, ensuring that we hit your aggressive growth targets.
Expertise Across Industries
Our team of 60+ growth experts bring a wealth of experience from diverse industries and backgrounds, enabling us to experiment with the latest tactics to reach your target audience.
Customised Strategies
We believe in bespoke marketing plans. Each strategy we create is customised to address the specific challenges and opportunities of your business, ensuring maximum impact and ROI.
Data-Driven Approach
Our methods are grounded in data and campaign execution experience. By leveraging advanced analytics and marketing technologies, we optimise your marketing efforts and drive sustainable growth whilst removing the guesswork.
Build your growth stack
Next, we build out an integrated martech stack using best-in-class growth tools. This means everything we do will be as measurable, efficient and effective as possible.
Put together a team of specialist experts
We’ll then bring in world-class experts to manage the growth within each channel. The experts will validate each channel’s scalability and growth potential.
Execute growth experiments
Core to the growth process is our growth experimentation framework. We’ll create and run growth experiments with a hypothesis, variable metric, targets, baselines and time frames. We’ll track performance each month, report to you, and hone in on successful experiments.
Our B2B Growth Marketing Services
Market Research and Analysis
We start by conducting thorough market research to understand your industry, competitors, and target audience. We can also carry out qualitative customer research for you. This foundation allows us to develop strategies that are both relevant and effective.
Customer Journey Mapping and Persona Development
Understanding the B2B buyer’s journey is crucial for success. We map out each stage of the journey and create detailed customer personas, ensuring our strategies address the specific needs and pain points of your audience.
Content Marketing
High-quality content is at the heart of effective B2B marketing. We produce and distribute various forms of content, including whitepapers, case studies, and webinars, positioning your business as an industry leader and driving engagement.
Search Engine Optimisation (SEO)
Our SEO strategies are designed to improve your online visibility and attract organic traffic. We perform comprehensive keyword research and implement on-page and off-page SEO techniques to ensure your content ranks high in search engine results.
Linkedin Direct Outreach
We implement direct outreach strategies to target high-value accounts, ensuring that your marketing efforts are highly relevant and effective. By focusing on specific accounts, we help you build stronger relationships and drive higher conversion rates.
Community building via Social Media
We leverage social media platforms and online communities. We work hard to build and nurture relationships with your audience. Our strategies increase engagement, foster loyalty, and convert prospects into customers.
Marketing Automation and email marketing
Utilising advanced marketing automation tools and CRM systems, we streamline your marketing processes and provide valuable insights that help in making data-driven decisions. This integration enhances efficiency and effectiveness across all marketing activities.
MQLs generated
Increase in monthly SEM leads
Average MLQs per month
Are inbound/declared intent
Starting up a lead generation engine for Clade Engineering
Out team created the marketing strategy, launched Clade’s new website and executed a multi-channel, full-funnel marketing campaign. After 18 months of working together, Clade averages 55 MQLs per month of which 80% are inbound/declared intent.
Helping You Overcome Your B2B Growth Challenges
Long Sales Cycles
We help to maintain engagement through personalised content and continuous communication (both warm and cold), ensuring prospects remain interested over extended periods.
Sales and Marketing Alignment
Our strategies foster collaboration between sales and marketing teams allowing us to take a unified approach that enhances overall effectiveness and results.
Measuring ROI
We utilise advanced analytics tools to track and demonstrate the ROI of your marketing efforts. We set KPI’s and consistently look after the metrics that matter such as Customer Acquisition Costs (CAC) and Lifetime Value (LTV).
Built by founders, for founders
Our founders Tom and Tristan built and grew a startup, were part of various incubators and accelerators, and have consulted with or invested in dozens of startups. They used this experience to create an agency model that gives startups, scale-ups and high-growth businesses the best possible chance of success.
The Future Of B2B Growth Marketing
The Growth Division team are constantly moving with B2B market demands. We see a future full of both challenges and opportunities within the sector. Emerging practices like sustainability and AI and plenty more. We could go on, instead, we recommend you to read our full article we wrote titled “What is B2B Growth Marketing And Why It’s Vital In 2024”
Talk to a Growth Advisor
We create a clear, focused marketing strategy by combining our expertise with your knowledge of your business.