Growth Marketing
Services

SEO, as the name suggests, is optimising your website to rank more highly on search engines and appear more frequently in searches containing specific words. As you can imagine, this can be quite a technical channel that needs a structured approach led by someone who knows what they’re talking about. The structure of the site, on-site content, number of backlinks, site speed, time on site and social signals are all variables in how search engines will rank your site. If you start ticking these boxes you’ll start to drive cheap, reliable, relevant organic traffic to your site.

Building a community around the problem your business is solving can be a very effective way of being the top-of-mind solution when people think about the problem when they experience it. A community can solidify your reputation as a go-to, trustworthy solution. Building a community can also be an effective way to validate a market before launching, then selling into the community when you launch, using the members as early adopters.

Offline ads can range from advertising on public transport networks, to big billboard ads, to ads in magazines, to flyers, to handwritten letters. It can be a highly effective way to advertise if you have a big brand and want to raise awareness in a specific location or to specific demographics. Another use case might be physical businesses (like coffee shops) that want to advertise in a local area.

SEM is paid advertising on search engines, whether it’s Google AdWords, Bing Ads or other search engines. When people search for specific problems they are facing they have very high intent to purchase a solution. The channel works well if there are high search volumes for specific keywords and low competition on those works.

Social Ads are paid adverts on social media platforms. Display Ads are paid adverts on sites across the Google Display Network (GDN). Targeting on these platforms can be carefully refined to get in front of highly defined audiences, these can be extremely effective at top of the funnel awareness and conversions. GDN is most effective as an awareness play, or to re-market to people who have visited your site.

As you might guess from the name, this is about doing something a bit “out there” to get media coverage or attention. It’s not necessarily the most repeatable strategy but it is one that can get you huge amounts of attention.

Our brand expert will take you through a 3 hour workshop helping you to define the Why, How, What of your brand. You’ll explore your brands purpose and end up with a Brand Blueprint & Identity Report that will be formative in the decision making and growth processes in your business. You’ll dive into the values personality & tone of voice for your brand.

Using affiliate partners can be a hugely scalable and effective way to grow sales as you’re enlisting other marketers to leverage their audience and/or growth skills to make more sales. In return, you give a commission on each sale the affiliate partner makes.

This is a bit of an “out-there” channel for growth, the premise is to take advantage of other platforms’ traffic by redirecting it to your site. This could either be by leveraging audiences in Facebook or Slack groups or diverting traffic from other sites and platforms. It can be a bit underhand if not thought through carefully, so be careful when planning this growth marketing channel out.

Viral marketing, in the context of B2C, or referral marketing, in the context of B2B, can be a highly effective marketing channel to grow your business. By leveraging your existing customer base and their networks you can drive large amounts of relevant traffic.

In the original Bullseye Marketing Framework, this was “offline events” but we’ve updated it in the context of a more digitally-focused world. This channel refers to creating your own branded events as a touchpoint in the sales/marketing process. Events can either be used as a top-of-funnel hook or a conversion tactic further down the funnel.

Content marketing can refer to any number of forms of content from blogs, to videos to infographics. Content is a fantastic channel that can sit across the entire marketing funnel, helping drive awareness, educate prospects and improve conversions.

This refers to more conventional PR, where your company tries to get media coverage at specific, targeted outlets. This could be both paid-for coverage or organic coverage. If you’re targeted in your PR outreach and manage to get exposure on a platform that your target audience reads this can have a massive impact.

This involves getting mentioned on sites that have high volumes of relevant traffic on them, specifically by getting guest posts on them. This serves three important functions: firstly, it helps drive relevant traffic to your site secondly, it helps build the author’s (and subsequently the company’s) reputation as a thought-leader and finally, it drives up your domain authority through the backlink.

We’ll dive into your CRM and review the set-up to ensure you’re using it to it’s fullest potential. We’ll have a look at your CRM definitions, pipeline set-ups, workflow usage and more generally review the cleanliness of the system.

This channel is more of a B2B focused channel in the context of startups, it’s about getting members of the team to appear in events or shows as guest speakers.