Why Growth Division | Growth Division

Built by founders, for founders

Our founders Tom and Tristan built and grew a startup, were part of various incubators and accelerators, and have consulted with or invested in dozens of startups. They used this experience to create an agency model that gives startups, scale-ups and high growth businesses the best possible chance of success.

Across all their experience they identified 3 main problems that founders run into when trying to hit their growth targets:

Lack of strategic direction in growth channel selection

We often see startups running many channels all at once without a coherent, thought-through strategy considering growth funnels and how channels interact with one another.

Hiring generalist marketers

Many founders default to hiring a generalist marketing manager, who comes in and manages all the channels with little expertise. This always leads to wasted marketing spend and a much slower rate of learning.

Poorly run growth experiments

Testing new ideas and strategies without a properly structured growth experimentation framework with a clear hypothesis leads to unstructured learning and wasted marketing spend.

So, they set up Growth Division to empower businesses to overcome these problems.

Today, the Growth Division team operates under one guiding vision, to “learn how to build high-growth companies we can be proud of”. Your success is our success, and we are passionate about supporting you on that journey.

If you recognise any of these familiar marketing roadblocks, or your business isn’t growing as much as you want it to, talk to us today and learn more about how we can help.

Talk to a growth advisor