Tried and tested growth marketing strategies

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Growth Division Bullseye diagram

Identify the highest impact channels

First, we build you a marketing strategy based on a deep understanding of your target audience. Using the Bullseye Framework, we review each of the 20 traction channels and put together an initial mix of 4-6 channels to test.

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Growth Process

Build your growth stack

Next, we build out an integrated martech stack using best-in-class growth tools. This means everything we do will be as measurable, efficient and effective as possible.

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Put together a team of specialist experts

We’ll then bring in world-class experts to manage the growth within each channel. The experts will validate each channel’s scalability and growth potential.

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Execute growth experiments

Core to the growth process is our growth experimentation framework. We’ll create and run growth experiments with a hypothesis, variable metric, targets, baselines and time frames. We’ll track performance each month, report to you, and hone in on successful experiments.

26.5%

Average monthly reduction in CPAs (6 months)

34%

Average monthly increase in paid sessions

How Growth Division helped Addland ship high performing marketing campaigns.

So far, the collaboration has established high-performing marketing campaigns, which has already doubled. We’ve been impressed by the team’s passion and adaptability as we continue to scale the business.”

 

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Our Growth Strategists

Our strategists act as your fractional CMO, first point of contact, sounding board and brainstorming partner.

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Our community of experts

We build you a custom growth team of world-class growth experts to run experiments and validate your growth strategy.