The Addland team is united by on purpose – to Bring Land to Life. At the heart of everything they do is the belief that land should be visible and accessible to all – and their platform makes it so.

Not only is it an easy and fast way to buy and sell land, Addland places all the vital information for due diligence at your fingertips. This makes the land purchasing process more access to first-time buyers and helps commercial buyers make better decisions with ease.


What was the challenge?

The ball is already rolling, but to get the traction they want, Addland needs to drive land buyers to sign up and purchase through their platform.

To help them achieve this, Addland wanted a team of growth experts who could validate the channels to market and attract the traffic they need. Enter, Growth Division.

What did we do for them?

Setup their analytics and customer tracking

Tested channels: email marketing, Search engine marketing, content marketing, social and display ads

Wrote off Social and Display ads as a scalable channel to market

Executed 10s of experiments to reduce CPAs

Team on the account

Tom Dewhurst

Strategy + Partnerships
Tom Dewhurst

Clare Gittins

Facebook + Instagram Ads
Clare Gittins

James Smith

LinkedIn Ads
James Smith

Tim Hyde

Strategy + Outbound Management
Tim Hyde

Rin Hamburgh

Strategy + Partnerships
Rin Hamburgh

Tristan Gillen

Strategy + Outbound Management
Tristan Gillen

Bullseye Framework Validation

Below are the channels we initially executed on with Addland.

The Key Metrics

26.5% Average monthly reduction in CPAs (6 months)

11x Increase in paid marketing spend

34% Average monthly increase in paid sessions

The Martech Stack

So far, the collaboration has established high-performing marketing campaigns, which has already doubled. The client is impressed by the team’s passion and adaptability as they continue their collaboration.

Berian Reed – Marketing Manager