BUILT BY FOUNDERS
FOR FOUNDERS
Tristan
Tom
Our Story
Back in 2015, Tom and Tristan founded a mobile app startup called Ordoo. We were in the trenches building teams, raising money, failing lots, and ultimately finding some successful channels to market. Once we raised our seed-round we could afford to bring in specialist freelance marketers in SEO, paid ads, social media, content marketing, and PR. As the results kept growing, we found a fractional CMO and then we were off to the races. This approach transformed our marketing, eventually securing 35k app sign-ups, a social following of over 14k and generating 40+ leads a month.
Building a growth team in this was the ‘light-bulb moment’ and sparked the idea for Growth Division. We love working with startup founders and want to offer our community of 90+ vetted freelance experts to other companies we can be proud of.
The 3 Growth Problems For Startups
Lack of strategic direction
We often see startups running many channels all at once without a coherent, thought-through strategy considering growth funnels and how channels interact with one another.
Hiring generalist marketers
Many founders default to hiring a generalist marketing manager, who comes in and manages all the channels with little expertise. This always leads to wasted marketing spend and a much slower rate of learning.
Poorly run growth experiments
Testing new ideas and strategies without a properly structured growth experimentation framework with a clear hypothesis leads to unstructured learning and wasted marketing spend.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR OBJECTIVES
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Our AI growth operating system and team of marketing experts find you scalable, repeatable channels to market.