BUILT BY FOUNDERS
FOR FOUNDERS
Tristan
Tom
Our Story
Back in 2015, Tom and Tristan founded a mobile app startup called Ordoo. We were in the trenches building teams, raising money, failing lots, and ultimately finding some successful channels to market. Once we raised our seed-round we could afford to bring in specialist freelance marketers in SEO, paid ads, social media, content marketing, and PR. As the results kept growing, we found a fractional CMO and then we were off to the races. This approach transformed our marketing, eventually securing 35k app sign-ups, a social following of over 14k and generating 40+ leads a month.
Building a growth team in this was the ‘light-bulb moment’ and sparked the idea for Growth Division. We love working with startup founders and want to offer our community of 90+ vetted freelance experts to other companies we can be proud of.
The 3 Growth Problems For Startups
highest impact channels
First, we build you a marketing strategy based on a deep understanding of your target audience. Using the Bullseye Framework, we review each of the 20 traction channels and put together an initial mix of 4-6 channels to test.
Build your growth stack
Next, we build out an integrated martech stack using best-in-class growth tools. This means everything we do will be as measurable, efficient and effective as possible.
Put together a team of experts
We’ll then bring in world-class experts to manage the growth within each channel. The experts will validate each channel’s scalability and growth potential.
Execute growth experiments
Core to the growth process is our growth experimentation framework. We’ll create and run growth experiments with a hypothesis, variable metric, targets, baselines and time frames. We’ll track performance each month, report to you, and hone in on successful experiments.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
Trusted by over 130 startups because our unique growth process and team of marketing experts unlock exponential growth