BUILT BY FOUNDERS
FOR FOUNDERS
Tristan
Tom
Our Story
Back in 2015, Tom and Tristan founded a mobile app startup called Ordoo. We were in the trenches building teams, raising money, failing lots, and ultimately finding some successful channels to market. Once we raised our seed-round we could afford to bring in specialist freelance marketers in SEO, paid ads, social media, content marketing, and PR. As the results kept growing, we found a fractional CMO and then we were off to the races. This approach transformed our marketing, eventually securing 35k app sign-ups, a social following of over 14k and generating 40+ leads a month.
Building a growth team in this was the ‘light-bulb moment’ and sparked the idea for Growth Division. We love working with startup founders and want to offer our community of 90+ vetted freelance experts to other companies we can be proud of.
The 3 Growth Problems For Startups
Lack of strategic direction
We often see startups running many channels all at once without a coherent, thought-through strategy considering growth funnels and how channels interact with one another.
Hiring generalist marketers
Many founders default to hiring a generalist marketing manager, who comes in and manages all the channels with little expertise. This always leads to wasted marketing spend and a much slower rate of learning.
Poorly run growth experiments
Testing new ideas and strategies without a properly structured growth experimentation framework with a clear hypothesis leads to unstructured learning and wasted marketing spend.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
Trusted by over 130 startups because our unique growth process and team of marketing experts unlock exponential growth