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It depends on how many channels you are running and your growth ambitions. The Bullseye Framework recommends 3-6 channels to protect downside risk from running just 1, but also keeps focus from running too many. It also depends on the time requirement for each expert to reach your targets (some experts and some packages are more expensive than others). On average, it costs around £1000 per month per channel expert. Additionally, the Growth Strategist role ranges from about £1000 to £3000 per month. Therefore, a typical retainer ranges from £4-9k (+VAT)/month.
Only if you want to. For most of our clients we source the experts we think are the right fit, and we manage them using one of our highly experienced Growth Strategists. We act as your outsourced, distributed marketing and growth team – which reports to you weekly and monthly. Your involvement can be as hands-on or hands-off as you want it to be.
First book a 30-minute discovery call to find out if we are a good match. If we are, then we’ll have a free 1-hour Bullseye Strategy Session with you to get a more in depth understanding of your business and marketing to-date. After that we present a strategy, a team and the pricing proposal to you.
Yes. We have nearly 100 experts in our network we bring in to form a custom growth team for your start-up with the relevant experience you need. We have built and executed successful growth strategy for businesses ranging from consumer apps and ecommerce, to B2B SaaS, to manufacturing and more.
Yes and no. Yes, in that we can take control of as much of your marketing function as you need/want us to. But we’re different because of our built-in flexibility thanks to our freelancer-based model. We can chop and change personnel and skill-sets to suit you and your growth month- to- month, which suits startups and scaleups extremely well.
As stated above, we charge per person we bring into your team. On average it’d be £5-10k per month for a growth team.
If we have the 30-minute discovery call today and we feel like we’re a good fit to be your growth team, then we can get you a proposal and quote within 7 days. After that we can generally kick-off the work within a few weeks,, depending on our capacity.
We’re a highly target-focused organisation – we’ll work with you to set commercial Objectives and Key Results (OKRs) before we start our retainer agreement. These will be what guides all of our decisions and experiments. That said, we never ‘promise’ any results because there are too many variables outside of Growth Division’s direct control (market dynamics, product-market-fit, fulfillment/supply capacity problems etc etc).
General best practice for startups is to run between 3 to 6 marketing channels at any given time. Less than 3 and you are less likely to find a channel that effectively works, more than 6 and you run the risk of over complicating your strategy.