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Most fractional CMO services give you one senior marketer who still needs to hire and manage external specialists to deliver growth. This often slows things down, lacks consistency and often costs a lot more money.
Here at Growth Division, we work differently. We embed an experienced growth strategist into your business as your fractional CMO and surround them with a bespoke team of freelancer channel experts. From the very first day, you get both strategic leadership and the hands-on execution needed to accelerate growth. No extra costs, no complicated tech stack and no unexpected budget increases.
Instead of spending months building a marketing department from scratch, you can plug in one that is already up and running.
Our unique fractional CMO model is designed for ambitious startups and scaleups that need traction right now rather than in six months’ time. Without a team of experts to deploy, results take time and CMOs can spend 3 months hiring people.e.
Your dedicated consultant leads as your fractional marketing expert, building your growth plan and setting clear OKRs. Around them, we assemble a handpicked team of specialists across paid media, SEO, content, CRO, lifecycle marketing and analytics.
Together, they launch rapid experiments, track performance, and double down on what works. This approach cuts through the noise and delivers results more quickly than any solo consultant or traditional agency model could achieve.
Many companies hire a fractional CMO expecting instant momentum. The reality is that a single person can only do so much and it’s often just the management and communication part. They still need to source, brief, and put together the marketing channel team.
| Feature | Typical Fractional CMO Service | Growth Division Model |
|---|---|---|
| Strategic leadership | ✅ | ✅ |
| Execution team included | ❌ Must hire and manage freelancers | ✅ Pre-built channel experts |
| Speed to launch | ⚡ 6 to 8 weeks | ⚡ Ready in days |
| Breadth of expertise | ❌ Limited to one person’s skills | ✅ PPC, SEO, CRO, email, content + |
| Continuity and scalability | ❌ Dependent on one person | ✅ Fully resourced, scalable team |
| Risk and cost | ❌ Uncertain outcomes, variable costs | ✅ Predictable, measurable ROI |
First, we build you a marketing strategy based on a deep understanding of your target audience. Using the Bullseye Framework, we review each of the 20 traction channels and put together an initial mix of 4-6 channels to test.
Next, we build out an integrated martech stack using best-in-class growth tools. This means everything we do will be as measurable, efficient and effective as possible.
We’ll then bring in world-class experts to manage the growth within each channel. The experts will validate each channel’s scalability and growth potential.
Core to the growth process is our growth experimentation framework. We’ll create and run growth experiments with a hypothesis, variable metric, targets, baselines and time frames. We’ll track performance each month, report to you, and hone in on successful experiments.
We provide the full stack needed to grow your business, from strategy through to campaign execution and transparent reporting.
Your designated strategist defines your positioning, builds a multi channel roadmap, and prioritises the right levers to pull for the quickest growth and ROI. The team delivers those campaigns, sets up analytics and dashboards, and meets with you bi-weekly or monthly to review results, refine your strategy further and plan the next sprint.
It is everything a senior marketing leader would build, already assembled and running at speed.
Whether you need short-term/ interim leadership cover or a long-term growth partner, our model adapts to your needs.
We offer:
Pricing scales based on the size and composition of your growth team, ensuring you only pay for the channels you actually need. After all, every business is different and a optimised campaign should remain personalised.
