The Conduit
The Conduit private members' club has 4,000 leads and over 1,000 prospects visiting the club, thanks to Growth Division.
4000
1123
The Conduit brings together impact investors, founders, consultants and people working in impact roles through their 2 spaces, with 150+ events per year and a growing online community.
They were looking for an execution team of channel experts and a strategic growth marketer to come in and build out an effective go-to-market team.
The immediate goals revolved around growing each site with a set amount of net new members each year. In order to achieve this, the Growth Division team awere aiming to hit 100 new members per location per month.
What we did for them
01
Reworked the brand messaging and positioning
02
Defined a clear channel mix and go-to-market strategy
03
Fixed their customer journey management and CRM tracking
04
Hit top line MQL numbers, booking tours, calls and open days
05
Supported the sales team in CRM optimisations and tracking
06
Worked on injesting member data into the CRM for retention marketing
07
Supported the club with events and ad hoc campaigns
08
Bullseye Framework
We found some early success with email marketing and managed to re-engage a few thousand of the existing community database. The objectives then changed to raise awareness for the club and drive scalable growth. We managed to successfully use Meta ads as a channel to drive sign ups to the open days and get people to visit the club. Throughout the project, SEO and Direct Outreach have remained strong channels for lead generation.
The Key Metrics
4000
1123
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TRISTAN ABOUT YOUR GOALS
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