The Conduit
–
The Conduit is a unique, purpose-driven members club concept with hubs in both Oslo and London. They came to Growth Division for a creative, multi-channel approach to bringing new members to both of their sites. We sent 1,123 sales prospects to The Conduit.
4,000
1,123
The Challenge
Between the 150+ annual events, the private office spaces, the coworking floor, the restaurant, the Solutions Lab and the many other great services and social initiatives under The Conduit’s umbrella, the core membership was certainly unique – but it also felt confusing, and it was getting lost.
THE GROWTH STRATEGY
We spent a month building a really solid foundation for The Conduit’s marketing before working on testing and scaling individual channels. We made their messaging and website clearer, fixed their customer journey and CRM tracking, and then launched a mix of paid and organic channels.
01
Reworked the brand messaging and positioning
02
Defined a clear channel mix and go-to-market strategy
03
Fixed customer journey management and CRM tracking
04
Supported the sales team with CRM optimisations and tracking, ingesting member data into the CRM to improve retention marketing efforts
05
Supported the club with events and ad hoc campaigns alongside managing marketing channels
THE CHANNEL MIX
Email marketing was key to growing memberships for The Conduit, and we had some early success in re-engaging thousands of the existing community database. Meanwhile, organic traffic and sign-ups were growing steadily but meaningfully.
Later in our engagement, The Conduit asked us to pivot towards awareness ahead of the launch of other hubs. At this point, paid ads came into their own. Direct outreach remained a strong channel throughout.
THE IMPACT
Over 1,000 new changemakers attended The Conduit’s open days during our time working together. We built a really solid foundation for The Conduit to take their marketing in-house going forward, validating a strong mix of paid and organic channels to keep membership momentum on the up.
The work we did together helped shape The Conduit’s direction, planning and forecasting for future hubs, and generally built confidence. We loved working alongside The Conduit team, and we’ve also enjoyed renting their spaces for our own events multiple times since then (the food really is 10/10!).
4,000
1,123
THE MARKETING ASSETS
The team that made it happen
Working with Growth Division meant The Conduit could quickly flex and adjust the channel mix as their own goals and in-house capacity shifted. Here’s the team that made it all happen, headed up by Growth Strategist and Growth Division partner, Clare Gittins.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
Trusted by over 130 startups because our unique growth process and team of marketing experts unlock exponential growth
