Noan
Noan has experienced 400% growth in new trial activations in the first 6 months of working with Growth Division.
1:14
400%
Seed Round
Noan had been on the cusp of significant growth, with innovation at its core and ambitious targets set for 2025. Recognising the need for a strategic approach to scale effectively, Growth Division positioned itself as a partner that went beyond conventional growth marketing. The team specialised in identifying and leveraging unique market opportunities for startups like Noan.
As the digital landscape continued to evolve, so did the playbook for growth marketing. By partnering with Growth Division, Noan was able not only to navigate these changes but to lead them. Growth Division’s approach combined Noan’s innovative offerings with data-driven marketing strategies, focusing on experimentation and analytics to drive measurable success. Together, the goal was not only to achieve but to surpass Noan’s growth objectives, turning potential into tangible outcomes.
What we did for them
01
Optimised and restructured Noan’s website to support acquisition, onboarding, and conversion.
02
Defined and implemented a growth strategy aligned with Noan's 2025 targets, blending innovation with scalable marketing channels.
03
Built and automated end-to-end founder outreach flows (LinkedIn campaigns, email sequences, calendar bookings, trial/purchase/churn flows) with segmentation and AI integration.
04
Partnered with startup incubators to accelerate trial sign-ups and boost conversion to paid users.
05
Extended trial period and implemented structured onboarding and education programs to improve engagement and retention.
06
Established a WhatsApp community for power users, gathering feedback and shaping product features such as the Noan Network and custom Zap integrations.
07
Conducted user research through direct meetings (UK, US and beyond) to uncover real needs and challenges.
08
Produced consistent, high-value content to reduce churn and keep the user community engaged.
The Key Metrics
1:14
400%
Seed Round
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