NOAN
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NOAN is an AI native workspace for high-growth companies. Growth Division worked with NOAN at their pre-seed stage, driving growth (400% increase in new trial activations) with a combination of optimisation, automation, and growth experiments across new channels. And, spoiler alert: they went on to secure their funding!
1:14
400%
The Challenge
NOAN is an AI native workspace for high-growth companies. The company had been on the cusp of significant growth, with innovation at its core and ambitious targets set for 2025.
THE GROWTH STRATEGY
Our approach combined Noan’s innovative offerings with data-driven marketing strategies, focusing on experimentation and analytics to drive measurable success.
01
Defined and implemented a growth strategy aligned with NOAN's 2025 targets, blending innovation with scalable marketing channels.
02
Optimised and restructured NOAN’s website to support acquisition, onboarding, and conversion.
03
Built and automated end-to-end founder outreach flows (LinkedIn campaigns, email sequences, calendar bookings, trial/purchase/churn flows) with segmentation and AI integration.
04
Partnered with startup incubators to accelerate trial sign-ups and boost conversion to paid users.
05
Extended trial period and implemented structured onboarding and education programs to improve engagement and retention.
06
Established a WhatsApp community for power users, gathering feedback and shaping product features such as the Noan Network and custom Zap integrations.
07
Conducted user research through direct meetings (UK, US and beyond) to uncover real needs and challenges.
08
Produced consistent, high-value content to reduce churn and keep the user community engaged.
THE CHANNEL MIX
After some initial strategy and optimisation work, we launched NOAN's growth channels. Crucially, we automated as much as possible – learning fast and adjusting quickly to uncover the biggest drivers of NOAN’s growth.
THE IMPACT
Through the powerful combination of automation, incubator partnerships, community-led feedback, content creation, and a revamped website and growth strategy, we validated scalable acquisition and retention channels that significantly increased trial-to-paid conversions while reducing churn.
We didn’t just surpass NOAN’s growth targets – we built consistent growth that secured the team their all-important seed round funding.
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400%
The team that made it happen
NOAN needed a partner that went beyond conventional growth marketing. We assembled a small team that specialises in identifying and leveraging unique market opportunities for early-stage startups like NOAN, leaning on technology where possible.
TALK TO OUR GROWTH ADVISOR
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