Clade
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Clade is a B2B engineering company that needed a full overhaul of its marketing strategy as it re-focused on the growing commercial heat pump market. After 18 months of Growth Division managing their digital marketing, Clade was averaging 55 MQLs per month, of which 80% were inbound/declared intent.
500%+
100+
£1M+
The Challenge
Clade is an industrial engineering company that has been working with blue-chip refrigeration customers for 30 years. The growing heat pump market presented a strong opportunity – and they needed to reposition as a green-tech company to take advantage of it.
THE GROWTH STRATEGY
Searches for heat pumps on Google were strong, but Clade’s competitors were really lagging in this channel. After developing Clade’s new brand foundations, we launched a new SEO-optimised website, which soon translated into a 500% increase in traffic.
01
Developed brand foundations, including guidelines, mission, vision, and key messaging, supported by a full competitor review.
02
Designed, built, and launched a new SEO-optimised website, driving an immediate 500% increase in traffic post-launch.
03
Expanded digital marketing channels - SEO, content marketing, PPC, and digital PR, while elevating senior leadership’s LinkedIn presence (750+ new industry connections).
04
Achieved sustained inbound growth, averaging 150+ monthly form fills in 2025 (100+ MQLs), leading to some channels needing to be paused as we were securing too many leads for the factory to handle.
THE CHANNEL MIX
As this was a new direction for Clade, we wanted to expand its offering of digital channels to find the main drivers of leads. We mixed paid and organic channels, running growth experiments across SEM, SEO, content marketing, community building, direct outreach and digital PR.
"We're now number one on Google for our primary product!"
“We're now number one on Google for our primary product! Our sales team recieve regular feedback on the quality and reach of our online presence.”
THE IMPACT
SEO, and our LinkedIn combination of community building and direct outreachm proved the strongest channels for Clade. Their new SEO-optimised website quickly grew traffic by 500%, and we were able to get Clade ranking #1 for their primary product on Google. We steadily grew the senior leadership’s LinkedIn presence, adding over 750 new industry connections.
By the end of our time with Clade, they were averaging 100+ MQLs per month, ranking #1, and regularly hitting their maximum supply.
500%+
100+
£1M+
THE MARKETING ASSETS
The team that made it happen
Clade needed a growth marketing agency that was capable of setting a brand new strategy, confidently delivering each channel, and experimenting with new tools and tactics along the way. Here’s the growth team of B2B experts we assembled from our network.
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