Clade
Created the marketing strategy, launched Clade’s new website and executed a multi-channel, full-funnel marketing campaign. After 18 months of working together, Clade averages 55 MQLs per month of which 80% are inbound/declared intent.
500%+
55
750+
With over 30 years of experience of working for blue chip customers, Clade is leading the energy transformation in heating and cooling using cutting edge natural refrigerants.
Clade needed a full rebrand and overhaul of their marketing strategy as they re-focused on the growing heat pump market. It was clear there was a gap in the market for Clade to be the leader within their industry, if they could secure a strong digital presence and reach key engineering decision makers.
What we did for them
01
Developed brand foundations, including guidelines, mission, vision, and key messaging, supported by a full competitor review.
02
Designed, built, and launched a new SEO-optimised website, driving an immediate 500% increase in traffic post-launch.
03
Expanded digital marketing channels - SEO, content marketing, PPC, and digital PR, while elevating senior leadership’s LinkedIn presence (750+ new industry connections).
04
Achieved sustained inbound growth, averaging 80+ monthly form fills (50–60 MQLs) within 18 months, leading to some channels needing to be paused as we were securing too many leads for the factory to handle.
Bullseye Framework
It is clear that people are searching for heat pumps on Google and the competition is way behind in this channel. We validated SEO and LinkedIn Marketing – generating significant inbound traffic and leads as well as booking meetings with key decision makers through LinkedIn outreach.
The Key Metrics
500%+
55
750+
With Growth Division’s efforts, the client has ranked first on Google.
he team has consistently provided feedback on the quality and reach of its online presence. They’ve also conducted regular meetings and are accessible in the workflow.
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