Who are they?
Clade is an industrial engineering company which manufactures, installs and connects heating and cooling assets to energy systems across the built environment. With over 30 years of experience of working for blue chip customers, Clade is leading the energy transformation in heating and cooling using cutting edge natural refrigerants.
What was the challenge?
Clade needed a full rebrand and overhaul of their marketing strategy as they re-focused on the growing heat pump market. It was clear there was a gap in the market for Clade to be the leader within their industry, if they could secure a strong digital presence and reach key engineering decision makers.
What did we do for them?
Clade has been working with Growth Division since December 2020.
Team on the account
Channel execution: Bullseye Framework
Here are the channels we initially executed on with Clade.
It is clear that people are searching for heat pumps on Google and the competition is way behind in this channel. We validated SEO and LinkedIn Marketing – generating significant inbound traffic and leads as well as booking meetings with key decision makers through LinkedIn outreach.
The Key Metrics
500%+ Increase in traffic upon new site launch
55 MQLs/month
750+ successful connections on LinkedIn with Ideal Customer Personas
The Martech Stack
With Growth Division’s efforts, the client has ranked first on Google. The team has consistently provided feedback on the quality and reach of its online presence. They’ve also conducted regular meetings and are accessible in the workflow.
Tim Rook – Chief Markets Officer