Radical Storage
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Radical Storage is a peer-to-peer marketplace for luggage storage that came to Growth Division with an aggressive goal of more than doubling annual revenue in 2025. We rebuilt the SEO foundations, restructured SEM around conversion value, and built an automated partner-acquisition funnel to keep supply growing with demand.
+67%
+87%
+111%
The Challenge
We knew that, for a location-based marketplace, organic discovery ("luggage storage near me") and a steady supply of local partners were make-or-break. With a target of more than doubling annual revenue, Radical Storage needed search rankings, paid efficiency and partner acquisition to all improve simultaneously.
THE GROWTH STRATEGY
Growth Division ran a Bullseye channel-prioritisation exercise that landed on three lead channels: SEO, SEM and Business Development (partner acquisition). We ran a deep SEO audit with a documented action plan, audited and restructured SEM around conversion value, and designed an automated partner-acquisition funnel to replace manual sourcing (all tracked against quarterly OKRs in a shared growth-accounting model).
01
Ran a deep SEO audit with a documented action plan. Average search position improved from 22.4 to 16.3 in five months.
02
Audited and restructured SEM around conversion value, with ROAS discipline on every campaign.
03
Built an automated partner-acquisition funnel to scale the supply side without manual sourcing.
04
Ran monthly growth accounting against quarterly OKRs and the annual revenue goal.
THE CHANNEL MIX
SEO and SEM were the front-running demand gen channels: average search position improved from 22.4 to 16.3 in five months, while SEM conversion value grew more than 130% year-on-year. We ran an automated outreach funnel in parallel to bring on new storage partners.
Channels: SEO, SEM (Google Ads) and Business Development / Partnerships.
"There was nothing Growth Division could have improved on"
"We chose them over other options because they had high ratings, a great culture fit, and aligned company values. There was nothing Growth Division could have improved on."
THE IMPACT
Through the first half of 2025, monthly revenue more than doubled from January to June, with Q1 up 63% and Q2 up 67% on the same quarters of 2024, a year that itself delivered +138% total revenue growth.
Monthly organic users grew 87% in five months as average search position climbed from 22.4 to 16.3, driving a 111% increase in SEO-attributed revenue. SEM conversion value grew 137% over the same period.
Radical Storage entered 2025's peak season tracking toward its goal of more than doubling annual revenue, with fixed search foundations and an automated way to keep growing supply.
+67%
+87%
+111%
The team that made it happen
Radical Storage needed all three engines improved at once, so we assembled specialists per lane: SEO, SEM and business development, coordinated by one growth strategist with monthly growth reviews and regular check ins to keep everyone aligned.
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TRISTAN ABOUT YOUR OBJECTIVES
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