ThatRound
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ThatRound is a UK marketplace that helps early-stage founders compare and connect with verified fundraising services, from angel networks to brokers and syndicates. Growth Division took them from pre-launch positioning to a working acquisition engine: we set the strategy, launched the brand on LinkedIn, and ran direct outreach and community building that consistently beat industry benchmarks.
57%
23%
128
The Challenge
Marketplaces live or die on getting both sides moving at once. ThatRound had a strong proposition for founders navigating a confusing fundraising landscape, but as a brand-new business it had no audience, no pipeline, and a founder-led brand still to be built.
THE GROWTH STRATEGY
Growth Division ran a Bullseye channel-prioritisation exercise and landed on two lead channels: direct outreach to founders, and community building on LinkedIn around the founder brand (with two channels, SEM and target-market blogs, queued behind them). We launched the brand publicly in March 2025, created an experiment board to track every test, and ran weekly project management with monthly reporting against OKRs.
01
Ran a Bullseye channel-prioritisation exercise, landing on direct outreach and founder-led LinkedIn as the two priority channels.
02
Launched the brand publicly on LinkedIn across the founder, co-founder and company profiles.
03
Ran direct outreach campaigns targeting recently raised founders, "obviously raising" audiences and accelerators, with a soft-touch LinkedIn warm-up before every message.
04
Built the community-building engine — content themes, engagement loops and influencer lists feeding the outreach funnel.
05
Iterated through an experiment board with weekly project management and monthly OKR reporting.
THE CHANNEL MIX
On direct outreach, we used a two-channel warm-up sequence (light LinkedIn touches before a message, then email follow-up) so prospects were genuinely engaged, not pitch-slapped. Every new connection was funnelled into the community-building engagement loop.
"Strategic clarity with hands-on execution"
"What stood out most about Growth Division was their ability to combine strategic clarity with hands-on execution. Many agencies specialise in either big-picture strategy or tactical delivery, but Growth Division managed to bridge both — helping us define our go-to-market approach while simultaneously running the experiments to validate it... Their responsiveness made it feel like we had an extension of our own team rather than an external agency."
THE IMPACT
Founder outreach delivered a 57% connection acceptance rate and a 23% response rate against benchmarks of 25% and 5%. That produced 128 interested leads, 68 of them actively raising.
On the brand side, monthly post impressions passed 10,000 across the founder and company accounts, the company page's engagement rate rose 111% month-on-month, and organic posts drove 113 website sessions in a single month, with older posts still pulling in traffic months later.
With validated channels and benchmark-beating playbooks, ThatRound was confident enough to take direct outreach in-house — the best possible endorsement of the engine we built. Growth Division continues to run community building today.
57%
23%
128
THE MARKETING ASSETS
The team that made it happen
ThatRound needed to go from idea to live acquisition fast. We assembled a tight team of channel operators covering growth strategy, direct outreach, community building and engagement, with weekly project management keeping every experiment moving.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR OBJECTIVES
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