Andy Smith

Tell us more about your experience

I was schooled in CRM at British Airways, working on Executive Club and working closely with data science functions to develop propensity models enabled us to increase CLV. I was Head of Trading at PizzaExpress, responsible for planning our pricing, promotional and partnership strategy for 400+ UK restaurants. I also led a digital transformation programme to overhaul our website, online menu management, promotional capability and booking systems. I was Head of Growth at Just Eat UK, where i was responsible for driving 120m+ annual orders, growing our share of voice, reducing CPA and improving retention. I have recently worked with a range of small businesses to step change their ecommerce and Amazon growth.

What services do you offer startups?

My primary expertise is performance management and analytics - developing trading models, forecasts and tactical plans. From a channel perspective, I have deep knowledge of Customer Marketing, from CRM communications to developing loyalty schemes and other customer propositions. I have a broad knowledge acquisition and demand generation, from performance channels to offline activity.

Why do you love building startups?

I love working with brilliant founders, to help them establish customer-centric growth engines.

Favourite cereal?

Would have been Start but they don't make it anymore. So Crunchy Nut Cornflakes.