Tell us more about your experience

I’ve worked with retail brands across a spectrum of industries, including health & wellness, food & drink, lifestyle, FMCG, pets, and beauty — helping founders scale brands that stand out and sustain growth. - Founder: Leaf Envy — scaled five revenue streams (D2C, subscription, drop-ship, wholesale, B2B). - Advisor/CMO: Beards & Daisies (flowers / subscription), Bedfolk (lifestyle), Ett Hem London (lifestyle) The Horti House (B2B wholesale), Now Often Always (femtech), Riley (FMCG subscription) and more. - Growth Partner: Supporting brands like Herbie Wilde (pet food), Ren (luxury cabins), and Môr (supplements subscription) on market entry, customer engagement, and brand strategy.

What services do you offer startups?

I help brands scale boldly with: - Brand Strategy – Clear positioning, messaging, and content that resonate. - Growth Leadership – Aligning teams, partners, and spend behind what drives ROI. - Creative Campaigns – Community-driven, unconventional marketing that captures attention and builds loyalty. I specialise in working with challenger brands — businesses ready to disrupt their category and make their mark.

Favourite cereal?

Don't really like it! More of an Eggs Benedict kind of gal.