Bamboo CRM
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Bamboo CRM is a Series B B2B SaaS company that had hit a brick wall with its growth. Over 6 months, we tested and validated 6 new marketing channels, and drove a 450% increase in sales-qualified leads.
50%
+75
750%
The Challenge
B2B SaaS is competitive, and Bamboo CRM was feeling the pinch. Media coverage had dried up, organic traffic was stagnant, and outreach messages were going unanswered. As they started to regroup ahead of their Series C round, they needed to demonstrate a consistent, growing pipeline. Bamboo had dipped in and out of different marketing channels, but hadn’t been able to make any of them work consistently. They needed a team of specialists to test at scale, assess whether they were still targeting the right ICP, and find reliable channels they could run in-house going forward.
THE GROWTH STRATEGY
First, Growth Division designed a revenue-first growth strategy focused on improving demand quality and predictability. We helped Bamboo get clear on what ‘success’ looked like, reevaluated their ICPs and martech stack, set up clear reporting, and prepared our new channels for launch.
01
GD helped LUX sign the first enterprise client, a major high street bank in the UK
02
This enterprise client relationship grew to cover 20 million payment cards globally
03
This resulted in over £30m of spend being generated for LUX’s participating brands
04
And has resulted in £2.5m in revenue for LUX Giving an ROI of 50,000%
05
And has resulted in £2.5m in revenue for LUX Giving an ROI of 50,000%
THE CHANNEL MIX
Next, our experts began experimenting in earnest. We quickly restructured paid acquisition around high-intent signals, aligned channel-wide messaging with sales insights, and secured 50 demo calls in the first month with direct outreach.
“This project was more successful than we ever imagined.”
“They helped us to sign up a major high street bank in the UK that has resulted in millions of pounds of revenue for us. Thanks to Growth Division, we secured a major high-street bank in the UK and generated £2.5 million in revenue, exceeding initial expectations. The team was highly engaged and responsive throughout the engagement. Their reliability and support were key elements of their work.”
THE IMPACT
Within six months, the client increased sales-qualified pipeline by 41%, reduced blended CAC by 34%, and improved forecast confidence ahead of their funding round. Marketing and sales alignment improved significantly, enabling more predictable revenue planning.
With a predictable pipeline, they felt confident hiring specialists to run these proven channels in-house, instead of hiring multiple growth executives.
50%
+75
750%
THE MARKETING ASSETS
The team that made it happen
Bamboo needed to make strides quickly; they needed a team of do-ers, not just another strategy doc. We brought together a senior team of channel operators who know how to move the needle quickly in saturated SaaS spaces.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
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