What to Expect from Your Bullseye Strategy Session

After working with over 130 startups, and growing two of our own, we understand that the only way to unlock real growth at this early stage is through rapid growth experimentation. 

‍But speed is only one half of the equation: you also need structure. Without some parameters and a strategy in place, experimentation starts to feel chaotic instead of productive.

The 60-minute Bullseye Strategy Session is where I begin to shape that structure for prospective clients, using the Bullseye Framework to plan which marketing channels and activities I expect to work best for their goals.

In this post, I’m going to cover: 

• Why we use the Bullseye Framework (a quick recap) 
• What you’ll gain from your Bullseye Strategy Session 
• What to expect from your session (how we split the time, etc) 
• Where we go from there

🎯 Before we do a Bullseye Strategy Session, I find it’s best we have a short call first to check whether we’re a good fit for each other. If you haven’t already, book your Discovery Call here. 

A quick recap: why the Bullseye Framework?

‍

‍

At Growth Division, we follow the Bullseye Framework for growth marketing: 

• We select just a few marketing channels to focus on (3-6 is generally the sweet spot) from a list of 20 possible channels.
• We carry out growth experiments across each channel, putting people with deep channel experience at the helm so we can draw meaningful conclusions. 
• After 6 months, we confirm which channels are working for you (and double down on them), cut any that aren’t, and bring in other channels to start testing.

📕Find out more: How we’ve adapted the Bullseye Framework for 2026 

But how do you choose which channels to start with?

The Bullseye Strategy Session is key to deciding which channels to start or continue running. This session is where I develop a deeper understanding of your business, customers, and goal, and learn what you’ve tried already. It forms the basis for my further research and the strategy I will later present back to you. 

📕Find out more: The process I’ve used to select the marketing channels for 200+ Startups

‍

What you’ll gain from your Bullseye Strategy Session

I guarantee you will find this session valuable, even if you don’t choose to move forward with Growth Division as your growth partner. 

Here’s what you’ll gain:

1. A clearer understanding of which marketing channels could work for your business

And, specifically, channels you might not have already considered. I’ll introduce transferable examples from other clients, as well as from my own experiences, to help us create a shortlist.  

2. Insights and advice from another founder

Whether it’s myself, my co-founder, or one of our partners running your Bullseye Strategy Session, you know you’re getting an hour of dedicated time with someone who has been where you are right now, and has helped scale tens or hundreds of other businesses. We’re all founders, and we’re happy to help and advise in any way we can. 

As an example, here’s just a handful of discussions I’ve had during recent Bullseye Strategy Sessions: 

• The drawbacks and benefits of going for profit or user growth when trying to raise pre-seed funding, and what investors are actually looking for at the moment. 
• Why I don’t recommend scaling your B2B startup with cold outreach alone, even if it’s working really well for you right now. 
• How non-scalable activities can actually be the most valuable when trying to attract early adopters to a new platform. 

3. Dedicated time to explore the big questions 

Think of this as an hour of strategic business therapy. Our Bullseye Strategy Session is an opportunity to get clear on the answers to the questions that matter. I’ve seen teams have real breakthroughs on these calls, and I’ve also seen co-founders have unexpectedly different opinions on key points. This time together is valuable.   

What to expect from your Bullseye Strategy Session

‍

📍 Where: An hour-long session held over Zoom 

📋 Who should attend: Whoever leads the GTM for your business, as well as anyone who has a view on the GTM strategy and can add value. It can be one person or several: marketers, founders, Head of Sales, and/or Growth Leads. 

🧑 Held with: A Growth Advisor (either me, my co-founder, or one of two Growth Division partners). 

To recap: the goal of this session is to help me understand your business on a deeper level, and get closer to finding which marketing channels might work best for your goals.  You don’t need to prepare anything beforehand, and it’s absolutely fine if some answers are hazy at the moment, or some decisions are still in flux. 

We split the session into two halves: 

Part 1 (30 mins): Nailing down the fundamentals

The first step is to get clear on your overarching North Star metric, and any other submetrics within this. 

Growth itself, as we know, is not an objective. Establishing an early user base, increasing your revenue, raising brand awareness…. All of these are valid goals, but would send us down a slightly different strategic route. 

Beyond your North Star Metric, we’ll also discuss: 

• Your commercial model and unit economics 
• Your competitors (both direct and indirect) 
• The wider landscape you’re operating in 
• Your ICPs (and whether they’re problem- or solution-aware) 
• Your current martech stack, and any gaps in it
• Your current customer journey

‍Again, don’t worry if you don’t have all this information nailed down yet (few prospective clients do!). All of this is subject to change as we learn more, but we need to establish a base to work from. I will help with this in any way I can. 

Part 2 (30 mins): Reviewing the 20 potential marketing channels

The second half of our session is devoted to reviewing the 20 different marketing channels options together. I want to understand whether you’ve already tried anything for each channel previously, as well as your thoughts on whether it will resonate with your customers. 

At this point you might be thinking: you’re the marketing expert – you tell me! And fair enough. But you are the expert in your industry and your customers, which is why it is worth us going through this process together. Your gut instinct matters more than you think at this stage.

Some channels we can quickly discount, while others need a deeper conversation. Together, we’ll create a shortlist, and this will form the basis of my further research.

‍

What happens next?

At the end of your Bullseye Strategy Session, I will have a rough idea of the best channel combination for your business. 

From there: 

‍I carry out deep, channel-specific research. I review keywords, CPAs, and competitor activity to determine which channels will be the most impactful to you both right now and down the line.  

I find the best experts to run each channel for you. I’ll reach out to the best fit channel managers from our vetted network of 85+ experts, and also get their input on the most impactful activities for their channel. 

I bring this all together and cost it all up. Your proposal shows the monthly cost of running each channel, who will be running it (and their experience), and a top-level look at how we plan to operate it. 

I’ll meet with you again one week after your Bullseye Session. I’ll present my proposal, the channel mix, the team of experts I’m recommending, and how much it will cost. 

📕Find out more: What to expect from your first 90 days (& beyond) with Growth Division

‍

🎯 Book your 60-Minute Bullseye Strategy Session with me 

If we’ve already had a Discovery Call and I invited you to book Bullseye Strategy Session, let’s get this in the diary! I promise you’ll find it valuable, even if we don’t go on to work together, and even if you don’t have your overarching goal worked out yet. I’m here to help you get to that point.

Haven’t had a Discovery Call yet? Let’s chat! Book your Discovery Call here. 

‍