Breezy
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Breezy is a B2B company with a platform that makes it easy for affiliate managers to find profitable partnerships. We teamed up with Breezy ahead of the launch of their Discovery Tool in 2020, consistently hitting our target of 20 new leads per month to support this new development.
20
46%
40k+
The Challenge
The Discovery Tool launched in July 2020 and Breezy was looking to sign up 100 Beta users to their product. Breezy was initially working with a CRM consultant, but the team came to realise that they’d actually need a multi-channel approach that they weren’t equipped to handle in-house. On a recommendation from that same CRM consultant, they reached out to Growth Division.
THE GROWTH STRATEGY
Our first task was to build out a multi-channel growth marketing strategy to support Breezy’s product launch and early-stage acquisition, along with an efficient martech stack and prospect workflows to match.
From there, we started structured experimentation for each marketing channel.
01
Developed and executed a growth marketing strategy to support the product launch and early-stage acquisition.
02
Built out Breezy’s martech stack and smoothed out prospect workflows and internal data management.
03
Grew LinkedIn, email, and content marketing channels, conducting outreach to 500+ prospects per month.
04
Validated Affiliate Marketing Managers as the ideal customer persona (ICP) and secured an average of 20+ qualified leads monthly.
05
Outreached to 500+ contacts per month.
06
Contributed to product development, leading research for contact enrichment and partnership features to strengthen market fit.
THE CHANNEL MIX
We saw early success via LinkedIn, with a nice combination of tailored outreach to new prospects and effective content distribution paying off.
Email marketing was a tougher nut to crack. Being a new domain, it took us a while to warm up the email and deliver results from this channel. After 3 months of fine-tuning, we got these channels running harmoniously and consistently hit our lead targets.
"I think Growth Division's approach to marketing is fantastic"
“Overall, I've been very happy with the results. They've continually hit the target and given me effective analysis.
I think Growth Division's approach to marketing is fantastic. They work with experts to validate a channel, rather than hiring a team. This means I can work with the best freelance talent on a flexible basis to test a channel. If it doesn't work, I can stop and test another channel. I really like this approach.”
THE IMPACT
We hit Breezy’s target of 20 leads per month (average across 5 months), passing the target of 100 Beta users. We found our stride with email marketing, growing the subscriber list to 2,000, and growing visibility on LinkedIn, too. In just a few months, the channels started working harmoniously with each other.
Perhaps most importantly, we were able to validate the Affiliate Marketing Managers as Breezy’s core ICP, using everything we had learned from our testing to contribute to Breezy’s product development. We left the team with a product that had stronger market fit, and not just more effective marketing.
20
46%
40k+
The team that made it happen
We were recommended to Breezy as startup experts who understand the approach a business actually needs at Beta stage. Our agency structure is designed for flexibility, bringing in different experts depending on which channels are working at the time. This ended up being particularly important to Breezy, and we landed on a strong blend of channels as a result. Here’s the team that made it happen.
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