Breezy
Growth Division have reliably hit Breezy’s 20+ lead target each month and proved direct outreach via email and LinkedIn a scalable channel.
40k+
20
46%
Starting off with the launch of the Discovery Tool, which would save affiliate marketers and business development execs hours per week on searching for prospective partners.
The Discovery Tool launched in July 2020 and Breezy were looking to sign up 100 Beta users to the product. On top of that Breezy needed to build out your sales and marketing stack that will automate the engagements with prospects and customers and systematise internal customer data management.
What we did for them
01
Developed and executed a growth marketing strategy to support the product launch and early-stage acquisition.
02
Managed LinkedIn, email, and content marketing channels, conducting outreach to 500+ prospects per month.
03
Validated Affiliate Marketing Managers as the ideal customer persona (ICP) and secured an average of 20+ qualified leads monthly.
04
Contributed to product development, leading research for contact enrichment and partnership features to strengthen market fit.
Bullseye Framework
Initially, we had some issues getting email marketing running smoothly. Being a new domain, it took us a while to warm up the email and deliver results from this channel.
However, we saw early success via LinkedIn, with a nice combination of tailored outreach to new prospects and effective content distribution paying off.
After 3 months, we got these channels running harmoniously and consistently hit our lead targets.
The Key Metrics
40k+
20
46%
Growth Division has been performing well and hitting the target
with over 40,000 views on LinkedIn, 20 leads per month, and a 46% open rate. They respond quickly and join weekly team calls for the discussion of the project’s progress. Moreover, they’ve boasted proven marketing skills.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
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