The Best Marketing Agencies for Startups in Lisbon

Lisbon is not the startup city it was five years ago. Web Summit returns every November, drawing 70,000+ founders, investors, and operators from 160 countries. Portuguese startups raised €780 million in venture funding in 2025.

That is more than double the €320 million raised in 2020. The city's startup ecosystem is maturing fast, and so is the demand for marketing expertise that can keep up. Founders from London, Berlin, and New York are relocating here and looking for local growth partners.

The problem is a familiar one. Most agencies in Lisbon were built for established brands with known playbooks. The ones genuinely suited to startups are not always the loudest in a Google search.

I've reviewed five agencies with a genuine Lisbon presence and models built for what tech startups actually face. Each profile covers their approach, what they charge, and who they're actually suited for.

Five agencies at a glance

The five agencies below span meaningfully different models. They include channel-agnostic growth strategy, AI-native systems, performance marketing, partner-led growth, and full-service digital execution.

Growth Division, our growth marketing agency, is a channel-agnostic model powered by GREX, its proprietary AI operating system. Drivenly is Portugal's first AI marketing agency, building autonomous growth systems for the AI era. Gigantic is a Lisbon digital performance agency with a proprietary methodology and over €200 million in client sales.

Bond Agency brings a specialist model for B2B SaaS founders building partner-led revenue. Codedesign is a full-service international agency with offices in Lisbon and Boston.

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Growth Division: Unbiased Growth Strategy, Built for Founders

Full transparency: Growth Division is our own agency. We've included it because we believe it genuinely belongs here, but you should know we're not a neutral party.

Growth Division, our growth marketing agency, is headquartered at Praça do Principe Real 18 in Lisbon. It is UK-incorporated and purpose-built for tech startups. Founding partners Tristan Gillen and Tom Dewhurst built, scaled, and exited their own startup before starting the agency.

The approach is channel-agnostic. A Growth Strategist maps your go-to-market (GTM) strategy using the Bullseye Framework before any spend begins. Channel experts in paid media, SEO, content, email, and outreach are swapped in as experiment data comes back.

The operating system behind the scenes

The whole process runs on GREX, Growth Division's proprietary AI growth operating system. It tracks experiments, manages sprint cycles, and keeps the team coordinated without spreadsheets or generic reporting. No guessing what is working.

Most agencies skip the strategy layer and move straight to execution. Growth Division does the opposite. The first engagement is a Bullseye Call, identifying which channels are worth testing before a single pound is spent.

Why it matters for Lisbon startups specifically

Most agencies in Lisbon were built for brands that already know what works. Growth Division was built for founders who do not. It is the only channel-agnostic agency on this list built by startup founders who lived the problem firsthand.

Its UK incorporation and European market experience reduce friction for founders who relocated to Lisbon from London or the US. The team understands market context most Lisbon agencies simply do not carry.

Pricing

Growth Division charges per person per month. Channel experts cost around €1,200 each per month. A full growth team, including a Growth Strategist, typically runs €5,000 to €10,000 per month.

Results

Growth Division has worked with 130+ startups across the UK, US, and Europe. Musiversal scaled from $100k to $1.2M ARR in 12 months. Eat Sleep Cycle added €1M in extra sales in six months and grew monthly revenue by 4x.

Lux Rewards achieved a 50,000% ROI across their engagement. Named clients include Ecologi, SeedLegals, Prolific, Weavr, and Tutorful. The agency holds a 4.7/5 rating on Clutch across 31 verified reviews.

"In the first 3 months we got 100+ demos booked. Google Ads achieved an 8% CTR and we closed 14 won customers. Growth Division was absolutely vital to this success." Sasha, Unlock

Right for you if

You are a seed to Series B tech founder still searching for your scalable channel. Growth Division suits founders in Lisbon targeting European and UK markets who need channel direction before execution. If your channel is validated and you need pure execution at scale, other options here fit better.

Drivenly: AI-First Growth for the Next Era of Startups

Drivenly is Portugal's first AI marketing agency, founded by Ricardo Gil and based in Lisbon. The positioning is not a marketing claim. Drivenly builds AI-powered growth systems, not just AI-assisted content.

Their service breadth goes well beyond a typical agency. They cover AI performance marketing, Answer Engine Optimisation (AEO), and LLM positioning. They also offer marketing automation, demand generation, and fractional Chief AI Officer (CAIO) advisory.

The AI edge in 2026

Most agencies added AI to their pitch in 2024. Drivenly was built around it from the start. Their LLM positioning service places brands inside AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews.

Their Autonomous AI Agent Departments go further still. These are custom AI systems that operate 24/7 across marketing, sales, and operations. They reduce execution costs and increase speed across the funnel without ongoing manual input.

For startups in crowded categories where traditional SEO is saturating, that kind of AI visibility is a structural advantage. Most agencies in Lisbon cannot replicate it. Drivenly was designed for it.

Pricing and engagement

Drivenly does not publish standard pricing publicly. Engagements are scoped and quoted based on services, scope, and client goals. They offer an initial AI Growth Strategy Session for new clients.

Track record

Drivenly has worked with 50+ clients worldwide. Named engagements include Veolia, the Navigator Company, Lovys, Ascendum, and Zooplus.

Their certifications span Google, Meta, Microsoft, OpenAI, Anthropic, Perplexity, and ManyChat. Clutch listed them as a top AI company in Portugal for 2025. Client testimonials consistently reference proactivity, agility, and a genuine consulting mindset.

As Portugal's first AI marketing agency, Drivenly has a first-mover advantage in a category most Lisbon agencies haven't reached yet. Demand for AI-native growth expertise will only grow in 2026 and beyond. For startups that want to move early, Drivenly is the most credible Lisbon option in that space.

Right for you if

You are building an AI-native business and want your marketing infrastructure to match. Drivenly suits founders who want AI integrated into their growth systems, not just surface-level AI tooling. It is less suited to startups needing broad channel discovery before any execution begins.

Gigantic: Performance Marketing with Local Data Depth

Gigantic is a Lisbon digital performance agency founded in 2020. Their team of 10 to 49 specialists serves B2B and B2C companies with a focus on measurable output. Sales, leads, and revenue are tracked through business intelligence, paid media, SEO, and CRM automation.

The methodology is proprietary and data-first. Gigantic analyzes your performance against competitors before recommending any channel. That diagnostic layer separates them from agencies that run the same playbook regardless of client context.

Where they specialize

Gigantic covers business intelligence, AI SEO, traditional SEO, paid media, e-commerce, lead generation, HubSpot CRM, and web development. They are a certified Google Partner and a Semrush Agency Partner. Those accreditations reflect genuine technical depth, not a general claim.

Their AI SEO capability is worth noting for 2026. Gigantic builds content for AI-driven discovery alongside traditional search optimization. That suits startups in categories where buyers increasingly use AI tools to find solutions.

Pricing

Gigantic's minimum project size starts around €1,000. Their hourly rate runs $70 to $150. Full retainer pricing is custom and scoped based on channels and objectives.

Notable work

Gigantic has worked with Bondstone, Malo Clinic, Jerónimo Martins, Pluxee Portugal, Richemont, and Sumol Compal. They generated over €200 million in client sales across real estate, healthcare, education, and energy. They were a TechBehemoths Agency Awards winner in 2025.

Their entry price point makes them accessible to growth-stage startups without the budget floors of larger agencies. The data-first methodology translates well beyond their mid-market client base. Startups with a live product and clear objectives get the most from them.

Their portfolio spans real estate, healthcare, education, and energy. That vertical diversity reflects genuine adaptability, not a single-niche playbook. It matters if your startup operates outside the typical tech-agency comfort zone.

Right for you if

You are past initial PMF and need lead generation and paid performance built on rigorous data. Gigantic is less suited to early-stage founders still running GTM discovery. Those needing a channel-agnostic strategy layer should start with Growth Division first.

Bond Agency: Partner-Led Growth for B2B SaaS

Bond Agency was founded in 2020 by Ruben Westmeijer and Eva Fayemi. The team started as freelancers during the pandemic, later relocating to Lisbon. They operate from Heden Rossio Coworking alongside a London presence.

Bond focuses exclusively on partner-led growth for B2B SaaS founders, and the data backs the model. HubSpot generates over 40% of its revenue through partners. Shopify's partner ecosystem exceeded $12 billion in 2024, more than Shopify's own platform revenue.

Bond helps founders build the partnerships, affiliate networks, and ecosystem relationships that create those dynamics. It is a different growth motion than paid ads or outbound sales. And in B2B SaaS, it often scales further.

What partner-led growth actually means

Bond's services cover partnership strategy, fractional Chief Partnership Officer (CPO), partner marketing, and partner acquisition. They also offer B2B creator and affiliate programs and Partner Relationship Management (PRM) and CRM optimization. Their Bond Collective, a vetted network of independent experts, handles execution across channels and geographies.

This is a specialist model, not a full-service agency. For SaaS integrations, reseller networks, or co-marketing with other brands, Bond is the most credible Lisbon option. No other agency here matches their depth for that specific problem.

Pricing

Bond does not publish standard pricing. Engagements are scoped based on partnership program complexity and the team required. They hold 8 verified reviews on Clutch with ratings reflecting their B2B SaaS focus.

The trade-off

Bond is a strong pick when partnerships are a primary growth lever. It is the wrong choice if you need broad-spectrum marketing, channel discovery, or paid acquisition as your main driver. The specificity is both their strength and their constraint.

Right for you if

You are a post-PMF B2B SaaS founder who wants partnerships to drive meaningful revenue. If your product integrates with other SaaS tools or needs resellers and ecosystem referrals, Bond is built for you. No other Lisbon agency matches their depth here.

Codedesign: International Full-Service Digital Marketing

Codedesign is a digital marketing agency with offices in Lisbon and Boston. Their full-service offering spans SEO, Generative Engine Optimisation (GEO), paid search, programmatic advertising, social media, content, CRM automation, and analytics. Their dual-office model gives them Lisbon market presence with US credibility.

What distinguishes Codedesign is the Clutch track record. They hold 38 verified reviews with a 100% positive feedback rate. Their 86% client retention rate reflects consistent delivery, not high churn.

Services and scope

Codedesign covers SEO, GEO, Google Ads, paid social, and programmatic advertising. They also offer content marketing, influencer marketing, Conversion Rate Optimisation (CRO), email, and data analytics. That breadth suits startups needing multiple channels managed without multiple vendors.

Their team operates across European and North American markets with genuine local knowledge in both. Their bases in Lisbon and Boston reduce the friction of managing campaigns across two continents. That setup suits internationally-minded startups from day one.

Pricing

Codedesign charges $70 to $150 per hour. Clients consistently note that pricing is aligned with project budgets. Retainer pricing is scoped during the sales process based on channel mix and scope.

Track record

Codedesign has worked with Nestle, Aston Martin, Unilever, Uniplaces, Guerlain, Pfizer, and Velux. Their Lisbon presence is well-established, with an 86% retention rate significantly above the market average.

A client recommendation score 76% higher than the market average suggests genuine satisfaction. Those numbers, combined with 38 Clutch reviews and a 100% positive rate, are hard to dismiss. They point to an agency delivering consistently, not coasting on brand recognition.

Right for you if

You are past PMF and need multi-channel digital execution with a verifiable track record. Their international setup is a genuine advantage for startups targeting both European and US markets from a Lisbon base. They work best when direction is already set, not when channel discovery is still needed.

How to decide which agency is right for you

The right agency depends on your stage, your growth model, and the specific problem you are solving right now. Here is how to cut through the decision.

You are at seed stage and do not yet know which channel will scale. Start with Growth Division. The Bullseye Framework gives you a channel-agnostic GTM strategy before any spend begins.

You are building an AI-native business and want your marketing infrastructure to match. Drivenly is the strongest fit. Autonomous marketing funnels and LLM positioning are built for founders operating in AI-driven categories.

You need lead generation and paid performance built on solid data. Gigantic's proprietary methodology and €200M+ in client sales make them a credible option. Google and Semrush certifications back their technical depth.

Your B2B SaaS growth model depends on partnerships, integrations, or reseller networks. Bond Agency is the specialist. No other agency on this list matches their depth in partner-led growth.

You need multi-channel digital marketing with international reach and a verifiable track record. Codedesign's 38 Clutch reviews, 86% retention, and Lisbon-Boston presence make them a reliable full-service option.

These five agencies are not interchangeable. The stage and growth model that make one the right fit can make another a poor match. Match the agency to the specific problem you have today.

Conclusion: The right agency is the one built for your stage

Lisbon's startup ecosystem is maturing faster than most people realise. The marketing agencies here are better and more varied than the city's reputation would suggest. Options span channel-agnostic strategy, AI-native infrastructure, performance marketing, partner growth, and full-service digital execution.

The easiest mistake is picking based on proximity or brand recognition alone. Pick based on fit with your stage, your growth model, and the specific gap you are closing right now. All five agencies on this list have genuine credentials worth evaluating.

If you are at seed to Series B and still finding your scalable channel, start with Growth Division. Its Bullseye Framework gives you a channel-agnostic GTM strategy before any budget is committed. Start with a Bullseye Call to get a channel-agnostic GTM strategy before any spend begins. 

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