Presca
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Presca is a B2B and B2C startup that creates sustainable, long-lasting cycling kits. We helped the Presca team build a strong community ahead of their launch into the B2C market, growing their Strava community by 300%, and building a 500+ subscriber list.
300%
500+
57
The Challenge
Presca had already seen some initial success with custom teamwear. Now, they were gearing up for a new challenge: selling B2C. This meant they needed to create and build a brand, reach out to new customers and foster an early loyal community.
THE GROWTH STRATEGY
Presca’s B2C venture needed investment in long-term brand-building channels, and naturally, these took a little longer to show up in the results.
Other channels, meanwhile, saw results very quickly. After carrying out a full SEO audit and reindexing the site, Presca saw an immediate jump in traffic and ranking keywords. We posted four high-quality blog posts each month, and these metrics continued to climb.
01
Developed a comprehensive brand strategy document to guide positioning and long-term marketing efforts.
02
Conducted a full SEO and ecommerce audit, uncovering hundreds of keyword opportunities to drive organic growth.
03
Implemented a consistent content strategy, producing four high-quality posts per month to improve visibility and engagement.
04
Launched innovative brand activation campaigns, including a Strava-based tree-planting initiative & outreach to podcasts and speaking opportunities.
THE CHANNEL MIX
Perhaps the most successful element of our strategy was our tree-planting initiative for Presca’s Strava group. We pledged to plant a tree for every 5 hours of exercise logged, and this helped to grow this community quickly through word of mouth.
We also sourced podcast and speaking opportunities for Presca’s founders, securing a handful of influential spots to increase their brand exposure.
"I would continue working with GD without hesitation."
“All of our agreed KPIs were achieved or exceeded throughout this project, including SEO improvement, traffic volume, and community growth. Our customers are deeply engaged on the platforms we have set up and are interacting with automations at high levels. I would continue working with GD without hesitation.”
THE IMPACT
We quickly saw the positive impact of our SEO audit and changes, with 57 new keywords ranking in just 3 months.
Our proudest achievement was growing Presca’s Strava community by 300%, also in just a few months. The word ‘community’ gets thrown around a lot, but this really feels like one, with ‘kudos’ flowing freely, bonkers challenges embraced with enthusiasm, and plenty of in-person meet-ups, too.
We also made some significant tweaks to Presca’s website, which helped us to capitalise on this uptick in organic traffic, and build Presca’s subscriber list to 500 from scratch.
This meant Presca wasn’t coming into a new market cold; they had an engaged community ready and waiting to buy from them.
300%
500+
57
The team that made it happen
Presca’s co-founder reached out to the Growth Division team after attending one of our growth seminars. They were looking for an agency that could work in harmony with their in-house team, and one that was prepared to build communities in unusual spaces by experimenting rapidly and creatively, then following the data. Here’s the team of ecommerce experts who made it happen.
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