Position Green
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Position Green (formerly Greenomy) is a sustainability-focused B2B SaaS company that reached out to us with a huge opportunity on the horizon and the need to get the most value out of it. We helped them more than double their monthly demo bookings.
118%
155%
19.6%
The Challenge
Position Green makes sustainability reporting simple for businesses. It also helps them prove the positive ROI of their sustainability, not just the social and environmental impact. Position Green came to us in 2022 when the first EU Taxonomy report deadline was just a few months away.
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THE GROWTH STRATEGY
We set Position Green’s go-to-market strategy, then optimised their landing pages. This immediately improved their conversion rate.
From there, it was a case of driving traffic to these newly optimised pages. Our channel experts ran structured growth experiments to find the most effective ways to drive both high-intent paid and organic traffic to Position Green’s site.
01
Developed a comprehensive go-to-market strategy and supporting documentation to guide all marketing activity.
02
Launched and optimised new landing pages, significantly improving conversion rates.
03
Built and managed PPC campaigns across Google Ads and LinkedIn to drive qualified traffic.
04
Implemented a targeted content and SEO strategy, scaling organic search into a profitable acquisition channel.
THE CHANNEL MIX
Looking at the challenge we had in front of us, it would be easy to assume that we’d only prioritise paid channels. But to leave Position Green in a truly strong position, we knew it was essential not to leave organic SERP real estate open for the platform’s hungry competitors to claim.
THE IMPACT
With a clear go-to-market strategy and optimised landing pages, we were quickly able to see positive growth across both paid and organic channels. We more than doubled year-on-year conversions from Search Engine Marketing, and also grew organic traffic by 19.6%.
Most importantly, we left Position Green with long-term, sustainable growth channels, and didn’t simply spike demand ahead of the deadline.
118%
155%
19.6%
The team that made it happen
Position Green came to Growth Division because they needed a flexible agency that could nail both their marketing strategy and the execution, and do both quickly. Headed up by Growth Strategist Clare Gittins, here’s the team of SaaS pros who made it happen.
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