ElectrAssure
–
ElectrAssure is a B2B EV charging company. With their offline marketing channels failing to deliver any real leads, they approached Growth Division for digital marketing support. Over an 18-month period, we delivered 176 strong marketing leads, adding £2 million in deal value pipeline.
£2m
176
118k
The Challenge
ElectrAssure is a long-standing business in the EV charging industry, but its brand and website were becoming dated. Their existing marketing agency was focusing on traditional channels to market, such as print ads and trade shows. This generated no direct discernible leads.
THE GROWTH STRATEGY
After developing a new go-to-market strategy for ElecrAssure, we redesigned their website, launched 4 new digital channels, and began nurturing their email list of 2k+ subscribers. We also launched and grew a LinkedIn newsletter to over 800 key industry subscribers.
01
Developed a new go-to-market strategy and digital channel mix to drive targeted growth and improve acquisition efficiency.
02
Implemented marketing infrastructure improvements, including website tracking, CRM processes, and support for events and PR campaigns.
03
Redesigned and optimised the website — including service pages for SEO and ongoing content creation across the site and LinkedIn.
04
Launched and tested direct outreach campaigns to validate new ICPs and strengthen lead generation.
05
Continued to run structured experiments to grow and improve these channels, and adjust for lead quality with feedback from ElectrAssure’s sales team.
THE CHANNEL MIX
The combined inbound strategy across SEO, content marketing and PPC was an initial hit, and we validated these channels in the first 3 months. We struggled to find consistency with direct outreach, testing over 5 ICPs and various strategies. Calls and demos were being created, but ultimately, we pivoted this channel to become a means of demand generation.
"Growth Division's team of committed and expert channel specialists is unique"
“Growth Division have delivered demonstrable growth in customer engagement across all channels. As a result, the number and quality of leads fed into our sales team is increasing. ElectrAssure's sales cycle is typically 6-12 months and those leads are now developing into actual sales.
Growth Division's team of committed and expert channel specialists is unique, managed by an extremely capable, and equally committed programme manager, delivering evidence of performance and success through detailed metrics.”
THE IMPACT
As soon as we rebuilt the website and implemented the on-page SEO optimisations, leads started rolling in. We created a deal value pipeline of £2 million in the 18 months we worked together, with 176 leads attributed to our work. We grew each channel consistently, achieving 118k impressions on LinkedIn alone.
Most importantly, those leads went on to turn into sales. We didn’t just leave ElecrAssure with validated channels – we left them with a fine-tuned sales-generating machine.
£2m
176
118k
The team that made it happen
For a long time, ElectrAssure had worked with an agency that hadn’t delivered real, tangible value for their business. This time, they needed that to be different. They came to Growth Division for our extended expert network, and our commitment to following the data, without a bias for any particular marketing channel. Here’s the growth team that made it all happen.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
Trusted by over 130 startups because our unique growth process and team of marketing experts unlock exponential growth
