Tranquiliti
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Tranquiliti is an EdTech SaaS company that helps teachers monitor student wellbeing. We tested two channels with Tranquiliti, quickly doubling down on direct outreach, which proved to be their biggest ever driver of demo meetings.
1,286
66
15
The Challenge
Getting products into schools is notoriously challenging. Tranquiliti had the ambitious target of tripling the number of schools using its product within 6 months. To do this, they needed to book demo calls – but they were struggling to do this at the scale required to meet their target.
THE GROWTH STRATEGY
Growth Division developed a go-to-market strategy for Tranquiliti, including a customer persona matrix with key messaging for each segment.
01
Developed a go-to-market strategy and documentation.
02
Completed a customer persona matrix with key messaging for each persona.
03
Launched direct outreach campaigns and tested SEM marketing.
04
Doubled down on direct outreach and began running this from 3 founders' LinkedIn profiles.
THE CHANNEL MIX
We believed direct outreach would be Tranquiliti’s best bet for securing those all-important meetings with schools. We began testing this, and then quickly doubled down when the results followed, operating from 3 different founder profiles.
THE IMPACT
By experimenting quickly and systematically, we were able to establish which messaging was working for which stakeholders and which ICP was most likely to book demo calls.
We contacted a total of 1,286 ICPs, delivering 66 MQLs, and 15 demo meetings in total. Working with Growth Division’s direct outreach team proved to be the most effective way to book demo calls that the Tranquiliti team had ever tried.
The Tranquiliti team highly valued the learnings that came from this data, which allowed them to see which messaging was resonating and which ICPs were likely to be most valuable to them going forward.
1,286
66
15
The team that made it happen
Tranquiliti needed a growth agency that could move the needle quickly and strategically on their main goal, not bury them in strategy decks. Our co-founder, Tristan set the direction for the project, and Alex, our head of direct outreach, set about delivering the leads.
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TRISTAN ABOUT YOUR GOALS
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