Invigorate Platform
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Invigorate is a pre-seed B2B SaaS company, and the UK’s first insights-led scale-up advisory platform. Growth Division worked with Invigorate early in their journey, helping the team build awareness and set a go-to-market strategy ahead of their Beta launch.
43
27%
£650m+
The Challenge
Invigorate is an insights-led scale-up advisory platform for investor-backed businesses, and we started working together very early in their journey. Invigorate was running industry events to drive growth, but didn’t have a clear process in place to fill and capitalise on these efficiently.
THE GROWTH STRATEGY
Our first priority was to create a go-to-market strategy and customer journey map for Invigorate. Because our initial goal was to help the team hit their Beta user target and fill their events, we initially focused on direct outreach, which proved very successful.
01
Created Invigorate’s go-to-market strategy and customer journey map.
02
Launched a direct outreach campaign focused on filling Beta sign-ups, hitting our target for qualified leads.
03
Expanded the growth team and channel mix, with a new focus on brand awareness. We brought in Emma to launch content marketing.
04
Developed a refined ICP and multi-channel strategy using the Bullseye Framework, while supporting Invigorate Platform’s event marketing initiatives.
THE CHANNEL MIX
As our goal changed to awareness, we launched content marketing, finding this particularly effective when distributed via LinkedIn. We were unable to validate other social channels after running growth experiments, and decided to move resources away from these.
"Growth Division has very effectively automated our business development event strategy"
“Growth Division has very effectively automated our business development event strategy and has allowed us to scale a process that we were doing monthly to something we can now do much more frequently. The tools have helped us monitor and track uptake and follow-ups much more effectively and freed up the team’s time to think more strategically and build relationships with leads."direct
THE IMPACT
We signed up 43 of Invigorate’s ICP (scale-up founders who had raised £5M+ and employed over 20 staff), exceeding our target. This was mostly driven by direct outreach.
We also helped Invigorate establish a better process for running events, following up with attendees, and understanding the growth that these events were driving.
We left Invigorate with a clearer ICP, an early customer base, and everything they needed to run their events on a much more regular basis.
43
27%
£650m+
The team that made it happen
Invigorate reached out to us at Growth Division because they needed a team that really got startups and understood what they needed at this very early stage of their journey. As well as building a customer base, we also worked directly with their product team to implement new growth features based on our research.
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