Who are they?

Housecure is a digital platform to reduce the stress and hassle from buying and selling homes.

What was the challenge?

Having built an MVP version of your buyer-focused product, you want to test the market reaction and start driving leads while discovering your best marketing channels. ​Housecure is a solution to a gigantic problem: buying and selling houses is confusing, difficult and a giant pain in the a**. The guidance for first time sellers is opaque, and most people involved in the process have a vested interest so it’s hard to know who to trust. Housecure makes the buying and selling process easier to understand, simpler to do, and more reliable in outcome. 

With your buyer-focused arm entering MVP stage, you want to launch into the market in the new year and begin testing channels.

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What we did for them

Unlock worked with Growth Division from January 2022 to July 2023.

Developed a Go-To-market strategy and documentation

Setup marketing technology suite and CRM

Setup website tracking, analytics and performance dashboard

Rigorously experimented in paid channel to find channel / message fit

Established a sustainable Cost Per Acquisition (CPA) below target

Team on the account

Tom Dewhurst

Growth Advisor
Ollie Simpson

Ollie Simpson

Growth Strategist

Alex Dawson

Direct outreach expert

Gabi Cox

Customer engagement

Anthony Perry

Google and Meta ads

Channel execution: Bullseye Framework

These are the channels we initially executed on with Housecure.


Channel validation

  • Established a sustainable CPA through paid channels, below target. 
  • Proved direct outreach has the potential to scale the partner side of the platform
  • Customer engagement strategy was paused due to the volume of leads

The Key Metrics

125 sign ups to platform

600% reduction in monthly CPAs

2 channels validated to scale up

“I think it’s very hard to find a marketing agency that is willing to help strategise the experimentation required in marketing. Most are competent at putting ads live and providing the metric but Growth Division put the effort in to determine what ads were going to be most effective and adjusted as they learned more. They also price the offering well for different types of clients and stages of startups” “I think it’s very hard to find a marketing agency that is willing to help strategise the experimentation required in marketing. Most are competent at putting ads live and providing the metric but Growth Division put the effort in to determine what ads were going to be most effective and adjusted as they learned more. They also price the offering well for different types of clients and stages of startups”

Theo Inglis – Founder