Housecure
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Housecure is a B2C platform designed to make buying and selling houses in the UK less of a pain. We worked together for 18 months, successfully validating 2 marketing channels and signing up over 150 users.
125
600%
2
The Challenge
Everyone knows that selling and buying property in the UK is a painful process. Housecure built a platform to make life simpler for both buyers and sellers. The team had an MVP version of their platform ready, and now came the big questions: who should we market to? And how?
THE GROWTH STRATEGY
Phase 1 of our time with Housecure was all about building the base. We developed a comprehensive go-to-market strategy, and then set up the technology required – including a CRM stack, website tracking, and performance dashboards.
01
Developed a comprehensive go-to-market strategy and documentation to guide acquisition and growth efforts.
02
Implemented a complete marketing technology and CRM stack, alongside website tracking, analytics, and performance dashboards.
03
Ran structured experiments across paid channels to identify optimal channel and message fit.
04
Achieved a sustainable cost per acquisition (CPA) below target, ensuring scalable and efficient growth.
THE CHANNEL MIX
For Phase 2, we began conducting rapid and systemised growth experiments across our test channels. For this first iteration, we focused on house buyers, and later also began experimenting with building partnerships directly with estate agents.
We mainly focused on paid marketing channels to begin with due to the speed of messaging feedback, but we also tested email marketing and direct outreach alongside these.
"I think it’s very hard to find a marketing agency that is willing to help strategise the experimentation required in marketing."
“I think it’s very hard to find a marketing agency that is willing to help strategise the experimentation required in marketing. Most are competent at putting ads live and providing the metric, but Growth Division put the effort in to determine what ads were going to be most effective and adjusted as they learned more. They also price the offering well for different types of clients and stages of startups.”
THE IMPACT
We validated 2 paid marketing channels for Housecure, delivering under our target CPA of £50 (a 600% reduction). Direct outreach also proved to be a useful channel for building partnerships with estate agents.
While we paused the newsletter (ineffective due to low list size), our onboarding emails which, in the words of Housecure’s founder, “really improved engagement with the product and encouraged users to get further down the funnel”.
We signed up over 150 users to the platform, and built up a clear picture of what message landed with which users. This gave Housecure a very strong base from which to build their audience, and further refine their product.
125
600%
2
The team that made it happen
Launching the first MVP version of your product is such a critical time for any startup, and Housecure needed a growth team that really understood the need to uncover learnings quickly and systematically, and build that all-important early audience. Here’s the team of experts that made it happen.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR OBJECTIVES
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