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Growth Marketing For AI Companies
As an AI company, you are currently operating in one of the most rapidly evolving, competitive and fast-paced industries there is. With breakthrough technologies and continuous innovation, it is important that your growth marketing strategy keeps up with the rate of innovation. That’s where we come in.
As a Growth Marketing Agency, the Growth Division team specialise in executing high-growth marketing strategies for AI companies. Our team help forward-thinking businesses become industry experts and achieve sustainable, data-driven growth. We understand that AI companies face unique challenges, such as educating their audiences about new technologies whilst keeping their foot on the gas and outpacing competitors in a crowded space. Our tailored approach ensures that every piece of your marketing strategy is designed to reach, engage, and convert your target audience effectively. Our strategies are tried and tested.
Why AI Companies Need a Specialised Growth Marketing Strategy
AI is revolutionising numerous industries and transforming buying journeys, but with that comes with challenges. When partnering with AI companies here are common challenges we help to solve
- Rapid scalability requires agile marketing strategies capable of growing quickly and efficiently.
- New and often complex technology needs to be clearly communicated to both technical and non-technical audiences.
- Highly competitive environments mean it is important to stand out. This requires a mix of intelligent targeting and strategic brand positioning.
What We Offer AI Startups
Traditional growth marketing strategies often fall short when applied to the Artificial Intelligence (AI) sector. At Growth Division, we work closely with a range of AI startups to craft strategic marketing campaigns that deliver more than just traffic and leads—they drive long-term growth and brand loyalty. We often use our clients tools and ideas in the process.
Whether you’re looking to scale a new AI product or grow an already established platform, we tailor our growth strategy to meet your goals and maximise your results.
1. Data-Driven Performance Marketing
Data and AI go hand-in-hand, and so does our marketing approach. We use advanced analytics and AI-powered tools to optimise campaigns in real time. From SEO to paid advertising, we ensure every action drives measurable results, helping your AI business gain a competitive edge in the marketplace.
2. AI-specific messaging and Storytelling
Communicating the benefits of new AI-powered solutions can be challenging. We help you craft simple yet compelling narratives that resonate with your audience. Whether your target audience is executive decision-makers, developers, or industry influencers, our content easily explains new complex concepts, presenting them in a clear, digestible way that highlights your AI services/product’s value. This content highlights the issue and presents your AI-powered solution.
3. Lead Generation for AI Companies
We work with you to develop customer acquisition funnels that generate high-quality leads and nurture them into loyal customers. Using targeted ads, email automation, and AI-driven segmentation, we engage with your ideal audience at the right time during your conversion cycle, increasing conversion rates and customer lifetime value. The goal is to nurture a prospect from a product demo to a paying customer.
4. Paid & Organic Media Strategies That Drive Growth
Our team specialises in the latest paid and organic media campaigns designed to scale your reach while keeping costs efficient. Whether it’s Google Ads, community building, or LinkedIn direct outreach or 19 other channels, we leverage the latest advertising algorithms to maximise performance, ensuring the brand is seen by the right people, at the right time.
5. Market Penetration and Product-Market Fit
Growth in the AI sector requires constant iteration. Our growth marketing sprints allow you to test angles and messages quickly, giving you valuable insights into what you need to refine your strategy and scale the right initiatives. We’ve even built our own AI-powered experimentation tool to share learnings and successful experiments across our customer base.
How We Grow AI Companies – Our Process
1. Market Research and Strategy Development
We begin by analysing your market, competitors, and audience to develop a tailored strategy that positions your AI solution as a top choice. We combine this with insights from AI market trends and data-driven forecasting to ensure your campaigns align with industry movements.
2. Funnel Optimisation and Content Creation
We build and optimise your entire customer acquisition funnel, from top-of-funnel content marketing to bottom-of-funnel conversion tactics. Our content creation focuses on AI-specific messaging that addresses pain points and showcases the benefits of your product.
3. Testing and Experimentation
Test, Test, Test. In the AI industry, adaptability is key. We run growth experiments and A/B tests across different channels and campaigns to refine your marketing efforts quickly, ensuring you’re always optimising for the best possible results.
4. Scaling What Works
Once we identify the most effective strategies, we focus on scaling them. This ensures you grow efficiently without losing control over costs or diminishing returns.
Proven Results
At Growth Division, we pride ourselves on our client success stories. Brands like Eat Sleep Cycle, Loftzone and Addland have transformed their business trajectories with our growth marketing strategies. Our client-centric approach ensures that your brand receives personalised attention and tailored solutions. Here are some of our case studies.
MQLs generated
Increase in monthly SEM leads
Average MLQs per month
Are inbound/declared intent
Starting up a lead generation engine for Clade Engineering
Our team created the marketing strategy, launched Clade’s new website and executed a multi-channel, full-funnel marketing campaign. After 18 months of working together, Clade averages 55 MQLs per month of which 80% are inbound/declared intent.
Built by founders, for founders
Our founders Tom and Tristan built and grew a startup, were part of various incubators and accelerators, and have consulted with or invested in dozens of startups. They used this experience to create an agency model that gives startups, scale-ups and high-growth businesses the best possible chance of success.
Partner with Growth Division to Accelerate Your AI Company’s Growth Today
Whether you’re looking to improve your customer acquisition funnel, enhance your brand visibility, or penetrate new markets, we’re here to help you grow. Contact us today to discuss how we can develop a custom growth marketing plan tailored to your AI company’s unique needs.
Talk to a Growth Advisor
We create a clear, focused marketing strategy by combining our expertise with your knowledge of your business.
Growth marketing for AI companies requires a data-centric approach that focuses on education first and conversion second. It’s important to have a two-pronged strategy where we effectively educate your marketplace and nurture warm prospects eventually leading to paying customers (an often overlooked part of AI marketing).
We combine our expertise in growth marketing with a deep understanding of AI to build data-driven campaigns tailored to your company. From crafting AI-specific content to optimising paid media strategies, we utilise the powerful parts of AI and optimise the output using our expertise. This process helps you grow your customer base and increase your return on marketing investment.
We use a number of different AI tools across our team to be as efficient as possible as a team and help us quickly crunch and understand data from marketing. We’ve even developed our own AI-powered growth experimentation tool called GrowthEX that all our experts use to log and run growth experiments with the help of AI.