Created the marketing strategy, launched Clade’s new website and grew traffic. After 6 months, Clade is averaging 140 conversions a month, providing content, PPC and SEO as scalable channels to market.

What was the challenge?

Clade needed a full rebrand and overhaul of their marketing strategy as they re-focused on the growing heat pump market. Having not put much effort into their website or brand, the leadership team realised it was time to shake up their brand and marketing. It was clear there was a gap in the market for Clade to be the leader within their industry if they could secure a strong digital presence.

What did we do for them?

Created brand guidelines, mission, vision and key messaging

Carried out competitor review

Designed, developed and launched their new website

After launching an SEO optimised site, traffic immediately jumped 500%

Build out digital marketing channels, including SEO, Content Marketing, PPC and Digital PR

Honed the personal brand of senior leadership on LinkedIn, generating 750+ successful connections with relevant industry representatives.

After 6 months, the website is generating an average of 140 conversions a months

Some channels needed to be paused as we were securing too many leads for the factory to handle

Team on the account

Tom Dewhurst

Founding Partner

Ollie Simpson

Growth Strategist

Lorenzo Luiso

SEO & PPC Expert

Fiona Moucq

Growth Strategist

Bullseye Framework Validation

It is clear that people are searching for heat pumps on Google and the competition is way behind in this channel. We validated SEO and Content Marketing with a marked jump upon site launch and monthly growth in conversions.

The Key Metrics

500%+  Increase in traffic upon new site launch

140 average monthly conversions after 6 months

750+ successful connections on LinkedIn with Ideal Customer Personas

The Martech Stack

With Growth Division’s efforts, the client has ranked first on Google. The team has consistently provided feedback on the quality and reach of its online presence. They’ve also conducted regular meetings and are accessible in the workflow. 

Tim Rook – Chief Markets Officer