Created the marketing strategy, launched Clade’s new website and grew traffic. After 6 months, Clade is averaging 140 conversions a month, providing content, PPC and SEO as scalable channels to market.
What was the challenge?
Clade needed a full rebrand and overhaul of their marketing strategy as they re-focused on the growing heat pump market. Having not put much effort into their website or brand, the leadership team realised it was time to shake up their brand and marketing. It was clear there was a gap in the market for Clade to be the leader within their industry if they could secure a strong digital presence.
What did we do for them?
Team on the account
Bullseye Framework Validation
It is clear that people are searching for heat pumps on Google and the competition is way behind in this channel. We validated SEO and Content Marketing with a marked jump upon site launch and monthly growth in conversions.
The Key Metrics
500%+ Increase in traffic upon new site launch
140 average monthly conversions after 6 months
750+ successful connections on LinkedIn with Ideal Customer Personas
The Martech Stack
With Growth Division’s efforts, the client has ranked first on Google. The team has consistently provided feedback on the quality and reach of its online presence. They’ve also conducted regular meetings and are accessible in the workflow.Tim Rook – Chief Markets Officer