The focus with Weavr has been to generate Sales Qualified Leads in order to scale their embedded banking platform.


What was the challenge?

Weavr approached Growth Division to help them achieve this, along with finding the most profitable and reliable channels to market. We are testing and validating different channels for growth with Weavr now so they can establish where they should be investing their marketing spend.


What did we do for them?

Build the first version of the CRM and customer journey

Tested channels: email marketing, search engine marketing, content marketing, social and display ads

Tested customer segments and key messaging

Team on the account

Tom Dewhurst

Growth Advisor
Tom Dewhurst

Fiona Moucq

Growth Strategist
Fiona Moucq

Jon Cottrell

Search Engine Marketing
Jon Cottrell

Stephen Johnson

Social and Display Ads
Stephen Johnson

Rin Hamburgh

Strategy + Partnerships
Rin Hamburgh

Alex Dawson

Direct Outreach
Alex Dawson

Bullseye Framework Validation

Here are the channels we initially executed on with Weavr.

The Key Metrics

175+ MQLs generated

Customer personas validated 

87% average monthly increase in SEM leads