The focus with Weavr has been to generate Sales Qualified Leads in order to scale their embedded banking platform.


What was the challenge?

Weavr approached Growth Division to help them achieve this, along with finding the most profitable and reliable channels to market. We are testing and validating different channels for growth with Weavr now so they can establish where they should be investing their marketing spend.


What did we do for them?

Build the first version of the CRM and customer journey

Tested channels: email marketing, search engine marketing, content marketing, social and display ads

Tested customer segments and key messaging

Team on the account

Tom Dewhurst

Growth Advisor

Fiona Moucq

Growth Strategist

Jon Cottrell

Search Engine Marketing

Stephen Johnson

Social and Display Ads

Rin Hamburgh

Strategy + Partnerships

Alex Dawson

Direct Outreach

Bullseye Framework Validation

Here are the channels we initially executed on with Weavr.

The Key Metrics

175+ MQLs generated

4 Customer personas validated 

87% average monthly increase in SEM leads

“So far, the paid search campaign has generated over five customers with over 35 times ROAS thanks to Growth Division. The team communicates via Slack and uses Asana for project tracking. Their long-term partnership has built good camaraderie, reaching our goals.”

Anna Carless – Head of Marketing