More about Alex

Alex Dawson

Tell us more about your experience

Growth Divison, Maji, Unlock, Breezy, Thought&Function, Weavr, Houst, Pixie, Tobooka, Etiq.ai, The Up Co, Bull & Wolf, The Product Refinery, Entrio, Libeo, Views for Change, Resolve, 18Sixty, Apsy, The Search Mechanics, Fill My Funnel, Code Junkie, Codezilla, Canvvs, Nimble Babies, SN Tech, Bowimi, Augnet, Hopp Bikes, Ted's Health, Kitt Offices, Optiolend, Tranquiliti, Convex Foundation, Invest Health, Crewmate, Karnival, Retain International, Hybr, Housecure, Xampla, Makers.tech, TechMapp

What services do you offer startups?

LinkedIn Cold Outreach
LinkedIn Personal Brand Building
Email Cold Outreach
Email Campaign Copy

Favourite cereal?

Cookie Crisps

Why do you love building startups?

I'm a founder of several different start-ups myself. I'm passionate about growing exciting brands in a fast moving environment.

What're the best growth metrics you achieved?

Across a 15 month period:

17506: Connections Sent
6245: New Connections
1475: Responses
868: MQLs
370: Meetings Booked
35% connections accepted
7.5% response rate from cold outreach.
48% of responses were positive.
42% of positive responses booked a call.

Total Investment: £37,500
Cost per MQL: £43
Cost per meeting booked: £101

Channel Expertise

  1. Direct Outreach
Growth Division Bullseye

Tools Experience

What have previous clients said about you?

I think it’s very hard to find a marketing agency that is willing to help strategise the experimentation required in marketing. Most are competent at putting ads live and providing the metric but Growth Division put the effort in to determine what ads were going to be most effective and adjusted as they learned more. They also price the offering well for different types of clients and stages of startups” “I think it’s very hard to find a marketing agency that is willing to help strategise the experimentation required in marketing. Most are competent at putting ads live and providing the metric but Growth Division put the effort in to determine what ads were going to be most effective and adjusted as they learned more. They also price the offering well for different types of clients and stages of startups.

Theo Inglis – Founder

The breadth and depth of experience on their team – we’ve met and worked with probably 10+ of the GD team at this point and they are all top of their game in their respective fields. This means that they not only execute on our goals but also bring hugely valuable insights and perspectives to our campaigns, that we wouldn’t have thought of.

This is a killer combo and means they add value at every turn. They’re generous with their time and efforts, and treat their clients like they’re a part of the family. One example is how Stephen Johnson, their LinkedIn expert, kindly offered an hour of time for free to help me set up LinkedIn ads from scratch on my own, despite me not “technically” being a client of his.

Sasha Small, Head of Growth

What stands out the most about Growth Division is their seamless integration into our team. They’ve transcended the typical marketing agency role and truly feel like an integral part of our team. Their constant transparency, friendly demeanor, responsiveness, and goal-oriented approach erase any notion of them being an external agency. It’s evident that they genuinely prioritise our success.

Rahat Ahmed, Marketing Manager

Previous clients with Growth Division