Our Expert Network: How We Built a Trusted Community of Growth Experts to Build High-Growth Companies to be Proud of

Why an Expert Network Beats a One-Size-Fits-All Agency

Most growth challenges need the right expert at the right moment, not a big agency machine.

Instead of fixed teams or rigid retainers, Growth Division gives startups access to senior independent specialists who are genuinely world-class in their channel.

Because they’re fractional and independent, they bring sharper expertise, faster execution, and zero unnecessary overhead.

And because we build custom teams around each startup’s goals, founders get something traditional agencies and in-house teams struggle to offer: flexibility.

Our model is built for startups that value speed of learning and clarity of execution.

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What “Expert” Means at Growth Division

When we say expert, we mean someone who knows how to take a startup from messy beginnings to structured growth across the full stack of strategy, setup, and execution.

Our network is built around five key areas of expertise, each forming part of a repeatable, data-driven process we’ve refined over hundreds of engagements:

1. Growth Strategy & Project Setup

Before we touch a channel, we benchmark your current performance and design a growth system that can scale.

That includes:

• Analytics & CRM Audits: Ensuring tracking and conversion systems are clean, reliable, and measurable.
• Competitor & Market Analysis: Understanding who you’re up against, where they win traffic, and where you can outperform.
• ICP & Messaging Development: Building customer profiles and benefit hypotheses that drive sharper targeting and positioning.
• Pricing, Brand & Customer Research: Validating your value proposition, tone, and commercial model through interviews and surveys.
• Martech & Reporting Setup: Implementing dashboards and automations so every campaign reports cleanly from day one.

These steps form the foundation of every engagement. They set the tone for how your growth team will think, measure, and iterate.

2. Channel Implementation

Once the foundation is solid, we build momentum through high-impact acquisition and engagement channels led by specialists who live and breathe each craft.

We cover all five major channel groups from the Bullseye Framework:

• Direct: Sales enablement, direct outreach, and trade show strategy to build qualified pipelines.
• Organic: SEO, community building, and content-led growth to drive sustainable visibility.
• Paid: Paid search, paid social, and display — built for performance and experimentation.
• Viral: PR stunts, partnerships, and referral systems that turn customers into advocates.
• Content: Events, thought leadership, and creative assets that reinforce credibility across the funnel.

Each channel expert runs structured tests within a unified experiment framework, led by a Growth Advisor who ensures everything ladders up to the bigger picture.

3. Continuous Optimisation & Benchmarking

Growth doesn’t stop when results start coming in. Our teams constantly loop back to analyse data, review conversion paths, and refine performance through:

• Landing page audits and CRO
• A/B testing messaging and creative
• Iterating CRM workflows and automations
• Updating reporting frameworks as new data comes in

It’s an iterative cycle (plan, execute, measure, refine) repeated until traction turns into scale.

4. A Network Designed for Action

Every expert in our network has been vetted not just for skill, but for the way they work: collaborative, data-minded, and startup-proven. They’re part of a shared playbook and process that keeps experiments aligned, communication transparent, and results accountable.

Whether it’s a Growth Strategist mapping your strategy, an SEO lead optimising your content, or an outreach team booking qualified meetings, they’re all part of one operating rhythm built around continuous learning.

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The Vetting Funnel: How We Curate Our Network

We’re careful about who joins our expert network, because we want people who genuinely fit the way we work.

Every expert we bring on has a proven track record: they’ve launched campaigns, built systems, and driven growth in fast-moving startups before. We interview every expert and look for references from previously successful startup projects. 

Our new experts are first deployed on tightly scoped projects where we can see how they work and handle the startup growth landscape. Those who thrive become part of the wider Growth Division network.

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Meet the Team Behind the Network

Behind our network of specialists is a lean team making it all click: connecting founders, vetting experts, and ensuring every engagement runs like clockwork.

The team is intentionally lean. Around a dozen core members coordinate a network of 75+ vetted experts, spanning growth strategy, paid and organic acquisition, product, and creative.

Tom Dewhurst - Co-Founder & Head of Operations

Tom co-founded Growth Division and leads the operational heartbeat of the business.  A growth strategist by trade, he works closely with founders to translate business goals into structured growth systems. 

He’s the bridge between clients and experts, ensuring that communication, delivery, and data flow stay frictionless from the first kickoff to the final report. With a background in building and scaling marketing systems, Tom’s focus is simple: making growth operations smooth, measurable, and repeatable.

Alex Dawson - Head of Direct Outreach

Alex leads Growth Division’s direct outreach function, one of our most established and consistently high-performing channels.

He and his team design, test, and optimise outbound systems that help B2B startups generate meaningful conversations with their ideal customers. With a background in outbound strategy and CRM optimisation, Alex’s focus is on precision.

Fiona Moucq - Head of Community & Organic Growth

‍Fiona oversees Growth Division’s organic channels, from LinkedIn and X to Meta and beyond. She helps startups grow through storytelling, thought leadership, and community-building strategies that connect brands with audiences. Her work sits at the intersection of content and growth: helping founders articulate their voice, scale their message across platforms, and build genuine engagement that compounds over time.

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How We Build and Run a Growth Squad

When a client comes on board, we build a custom team designed for their goals.

Here’s how it works:

• A Growth Strategist (think: fractional CMO) leads strategy, direction, and reporting.
• 3+ channel experts execute campaigns and experiments.
• The team runs on a 3-month framework: test → learn → scale → iterate.

We handle setup, analytics, and alignment, so founders can focus on decisions, not delivery.

This model ensures:

• Specialists only work on what they’re great at.
• Teams stay lean and accountable.
• You can scale up or pivot without lengthy contracts or hiring risk.
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Work With Our Expert Network

Building this community has taken years of careful curation, and it’s one of the reasons startups trust us to deliver meaningful growth.

If you want to tap into a growth team that’s built for speed, depth, and real-world experience, get in touch with us or explore our experts.