Unlock
Unlock have used Growth Division as their growth team for 18 months, achieving incredible results. We scaled up the growth to +£160k ARR and generated 370 qualified meetings.
£160k+
£101
6245
In the ever-more distributed world of work team leaders, managers and business owners have the growing challenge of ensuring they are building their businesses team culture, beyond just the day to day of worklife.
To date, most revenue has come from one-off sales on the platform. The team now want to focus on driving subscription sales, ultimately wanting to hit £1m in revenue. The Unlock team have proven there is demand for the product, now they need to double-down on growth and drive subscription sales.
Unlock worked with Growth Division from January 2022 to July 2023.
What we did for them
01
Developed a go-to-market strategy and supporting documentation, including refreshed messaging and value proposition statements.
02
Launched and optimised new landing pages and LinkedIn ad campaigns to drive qualified traffic and test acquisition channels.
03
Produced a targeted content and keyword strategy to strengthen organic visibility and support paid performance.
04
Evaluated and optimised channel performance, proving SEM was not viable while successfully leveraging search marketing to harvest leads.
Bullseye Framework
Channel validation
- Doubled down in direct outreach – operating 2 founder profiles
- Proved SEM wasn’t viable due to cost of qualified leads
- Stopped LinkedIn ads to re-allocate budget to direct outreach
Target: Head of People of tech companies.
Geo: Europe & US
Strategy: Crunchbase, LinkedIn
Approach: Lead Generation
Profiles: 2
Duration: 15 months
Direct Outreach team utilised crunchbase & LinkedIn to identify prospects working in tech companies with 200-500 headcount based in US & EU.
We enriched this with a list of head of people of the company and launched a mixed channel outreach campaign through LinkedIn & email using 2 co-founder profiles.
The Key Metrics
£160k+
£101
6245
The breadth and depth of experience on their team
we’ve met and worked with probably 10+ of the GD team at this point and they are all top of their game in their respective fields. This means that they not only execute on our goals but also bring hugely valuable insights and perspectives to our campaigns, that we wouldn’t have thought of.
This is a killer combo and means they add value at every turn. They’re generous with their time and efforts, and treat their clients like they’re a part of the family. One example is how Stephen Johnson, their LinkedIn expert, kindly offered an hour of time for free to help me set up LinkedIn ads from scratch on my own, despite me not “technically” being a client of his..
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