Addland
We’re working as Addland’s growth team working on Facebook ads, LinkedIn ads, content marketing, search engine ads, email marketing and helping drive their growth strategy.
26.5%
11x
34%
At the heart of everything they do is the belief that land should be visible and accessible to all – and their platform makes it so.
Not only is it an easy and fast way to buy and sell land, Addland places all the vital information for due diligence at your fingertips. This makes the land purchasing process more access to first-time buyers and helps commercial buyers make better decisions with ease.
The ball is already rolling, but to get the traction they want, Addland needs to drive land buyers to sign up and purchase through their platform.
To help them achieve this, Addland wanted a team of growth experts who could validate the channels to market and attract the traffic they need. Enter, Growth Division.
What we did for them
01
Implemented full analytics and customer tracking infrastructure to measure and optimise marketing performance.
02
Tested multiple acquisition channels, including email, SEM, content marketing, and paid social/display ads.
03
Identified scalable growth levers, writing off social and display ads as ineffective for the target audience.
04
Executed dozens of structured experiments to reduce cost per acquisition (CPA) and improve marketing efficiency.
The Key Metrics
26.5%
11x
34%
So far, the collaboration has established high-performing marketing campaigns
which has already doubled. The client is impressed by the team’s passion and adaptability as they continue their collaboration.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
Trusted by over 130 startups because our unique growth process and team of marketing experts unlock exponential growth
