Presca
Growth Division helped Presca build awareness of their new brand through SEO, content marketing and generating speaking engagements. We achieved a 300% monthly growth in community memberships.
300%
500
57
They create the most sustainable longer-lasting kit to help push your limits. It’s about helping us, the planet and your kit to Last Longer.
Presca were pivoting into the B2C consumer market, after some initial success with custom teamwear. This meant they needed to create and build a brand, reach out to new customers and foster an early loyal community. It was clear that sales were happening through organic traffic, but these needed to be significantly increased.
What we did for them
01
Developed a comprehensive brand strategy document to guide positioning and long-term marketing efforts.
02
Conducted a full SEO and eCommerce audit, uncovering hundreds of keyword opportunities to drive organic growth.
03
Implemented a consistent content strategy, producing four high-quality posts per month to improve visibility and engagement.
04
Launched innovative brand activation campaigns, including a Strava-based tree-planting initiative (300% growth in months) and outreach to podcasts and speaking opportunities.
Bullseye Framework
Presca needed long term brand building channels, therefore early results were slow to come in.
Having re-indexed the site, we saw an immediate jump in keyword rankings and organic traffic. It is clear this channel is building brand awareness and sales.
Additionally, the new Strava group we created (here) was met with resounding success and initiated rapid word of mouth.
The Key Metrics
300%
500
57
The Growth Division team met and exceeded all of the agreed-upon KPIs throughout the project
These included SEO improvement, traffic volume, and community growth. The company’s audience is deeply engaged with the platform and automated systems.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
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