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Case Study

Oddbox

Growth Division built Oddbox’s B2B go-to-market strategy along with their sales and marketing infrastructure. We helped grow their B2B subscription base and drive new leads into their pipeline.

B2B

01

New CRM & Sales Process to help save time & improve conversions

02

New Customer Support System that helped save the CS team hours per week by reducing enquiries and streamlining process

03

100+ New Opportunities driven into the pipeline over only a few months
About LUX Rewards

Oddbox
is on a mission to reduce food waste by delivering “wonky” fruit and vegetables to homes and businesses that would otherwise be thrown away.

The Challenge

What we did for them

01

Moved the team away from manual email follow-ups and spreadsheets to automated processes including the implementation of a CRM system and a new sales process.

02

Tested and validated email outreach as a channel to market, driving large volumes of new enquiries and building up the sales pipeline.

03

Build an integrated customer support system and process for the team to handle B2B and B2C enquiries.

04

The Key Metrics

01

New CRM & Sales Process to help save time & improve conversions

02

New Customer Support System that helped save the CS team hours per week by reducing enquiries and streamlining process

03

100+ New Opportunities driven into the pipeline over only a few months