Startups.com
We validated paid social ads as a scalable channel to market, consistently achieving 2+ Return on Ad Spend whilst increasing spend rapidly.
3
2+
Their business portfolio includes a subscription that unlocks a huge variety of benefits, Fundable, Bizplan, Founders Groups, Launchrock, Clarity and Zirtual.
The CMO had limited in-house marketing personnel and was looking for a dynamic team to come on-board to help test new channels to market. They were hesitant to hire as they wanted to have the breadth of skills needed to run marketing experiments across multiple channels.
What we did for them
01
Developed ICPs and a multi-channel strategy using the Bullseye Framework for Subscriptions, Zirtual, Founders Groups, and Bizplan.
02
Validated and invalidated key growth channels through structured experimentation — confirming Facebook and Instagram ads as scalable (2×+ ROAS for Zirtual).
03
Proved LinkedIn outreach as a high-performing channel, achieving ~10% lead generation rates for a new offering.
04
Disqualified LinkedIn Ads and Affiliate Marketing as viable routes to market after testing and managing campaigns via PartnerStack.
Bullseye Framework
We initially tested direct outbound email and LinkedIn campaigns and made good headway in learning what messaging was resonating and which target personas were working. However, the time investment in email marketing made getting an ROI on the channel a challenge.
We validated using LinkedIn as a channel to market by using automation systems. Furthermore, we brought in a Paid Social expert to test Facebook and Instagram and saw good success, validating it as a channel.
The Key Metrics
3
2+
Growth Division have a model that’s ideal for businesses looking to identify new channels for growth.
They’ve brought in growth experts to validate LinkedIn Ads, Facebook/Insta Ads, email marketing and affiliate marketing as growth channels for Startups.com. The high quality of experts and flexible engagement terms means we can run growth experiments and quickly learn what works.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
Trusted by over 130 startups because our unique growth process and team of marketing experts unlock exponential growth
