Repstracker
Growth Division were brought in to increase brand awareness (website users up 520% YoY), installs (up 69% YoY) and subscriptions (up 110% YoY).
520%
90%
69%
In order to use the loophole, investors need to be able to demonstrate significant evidence to the IRS that they are spending above a minimum threshold of their time on real estate. REPStracker makes it easy to track and present that info to claim the tax relief.
Based on their own real estate investing experience, the Repstracker team spotted an opportunity to help people reduce their tax burden. With the launch of a new product they need to generate brand awareness, installs and subscriptions.
Repstracker worked with Growth Division from February 2023 and is ongoing (as at October 2023).
What we did for them
01
Developed a comprehensive go-to-market strategy and documentation, defining key messaging and customer personas.
02
Implemented full marketing infrastructure, including website tracking, analytics, and a performance dashboard.
03
Launched new engagement initiatives, such as a newsletter and viral marketing programme to drive brand reach and retention.
04
Achieved a sustainable cost per acquisition (CPA) below target, improving overall marketing efficiency.
Bullseye Framework
Channel validation
REPStracker teamed-up with Growth Division to support with our growth marketing to generate more brand awareness, installs and subscriptions for the app.
After a Phase 1 growth strategy, we have started by testing the following channels over the last 6 months:
- Meta Ads
- Email Marketing – nurture sequences and newsletters
- SEO optimised blogs
- Viral Marketing – referral scheme
The Key Metrics
520%
90%
69%
Excellent personalised service
by several team members who have become experts in my companies, brand and messaging. Always available via slack and extremely responsive with timelines and project to do’s.
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
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