I’m Clara Toombs, Email Marketing Consultant and Mentor at Clara Toombs Consulting, I’ve been in email marketing for 15 years working for Fortune 500 companies such as The Expedia Group, Hotels.com, as well as well known UK brands (including Monsoon Accessorize) across fashion and e-commerce businesses After making multi-millions of £ for large corporates leading successful teams of email marketers, I decided to pivot towards helping small business owners achieve success through email marketing. With such a high failure rate and in such uncertain times, I see that there isn't enough support for small businesses. Many small businesses don't realise the power of email marketing and it is much easier than they think. I love being around entrepreneurs, they are courageous and brave, willing to take risks and rock the status quo. And I am determined to help them get there in the easiest, most stress-free way possible. I've also been a key note speaker to an audience of 3k on the subject of email marketing, customer journeys and retention. I'm a book contributor to digital marketing books including Digital Marketing Strategy 3/e. In addition I work as an Executive Coach, coaching senior marketing professionals and helping them elevate their relationship with the board.