Will Sibley

Tell us more about your experience

I have a strong background working both in-house for a major national publisher and as a consultant for a diverse range of clients. My most notable in-house role was at The Telegraph, where I progressed from SEO Editor to Senior SEO Manager, spearheading the strategy for the Telegraph Life section (Money, Health & Travel).

As a freelance consultant and through my agency experience, I've had the opportunity to work with several high-growth companies and exciting startups. Key clients include:

Bloombox Club: As the plant-delivery company's acting Head of Marketing, I led a team of four and was instrumental in their digital growth strategy.
Cuppers Choice Coffee: I managed a full site migration and digital marketing strategy overhaul for this direct-to-consumer e-commerce brand.
Red Marlin: I led the overhaul of the inbound marketing strategy of the automotive PR agency by revamping the company's SEO and content marketing strategy.

What services do you offer startups?

Search Engine Optimization (SEO): This is the backbone of my expertise. I have a proven track record in all facets of SEO, including:

Comprehensive SEO Strategy: Developing and executing long-term strategies that align with business goals.
Technical SEO & Audits: Identifying and fixing technical issues that hinder performance, including site migrations.
Content Strategy & Content Marketing: Guiding content creation that targets user intent, satisfies search engine algorithms, and drives engagement.
On-Page Optimization & User Experience (UX): Enhancing web pages to improve both rankings and user satisfaction.
E-commerce SEO: Specific strategies to drive traffic and sales for online stores.
Digital Marketing Strategy: I have extensive experience in looking at the bigger picture, developing holistic digital plans that integrate SEO with other channels to maximize lead generation and conversion rates.

Web Analytics and Data Analysis: I am highly proficient in using tools like Google Analytics and Google Search Console to analyze performance, derive insights, and make data-driven decisions to refine marketing strategies.

Why do you love building startups?

I love the challenge of taking a small business and implementing a cohesive digital strategy to rapidly transform its success online. Startups is where you can have the most tangible impact, and there's nothing as satisfying as being instrumental to a small company achieving its business goals, whether that be through organic traffic skyrocket, enhanced brand recognition or increased conversions.

What're the best growth metrics you've achieved?

- 220% year-on-year increase in search traffic for The Telegraph's Money section, achieved by overhauling the content strategy and improving user experience.

- 12X increase in monthly online sales for Cuppers Choice Coffee following a site migration from Squarespace to Shopify.

- 40% increase in organic traffic for Bloombox Club (equivalent to 20,000 additional visitors per month) during my time as their Head of Marketing.

- Grew an affiliate website, CBD Scanner, to a peak of 700 organic visitors per day, attracting business from large multinational companies.

Favourite cereal?

Weetabix - I've had mine!