Tell us more about your experience

I bring the perspective of a founder who has been in the trenches of scaling a high-growth startup. I co-founded Oddbox, a purpose-driven food brand tackling farm-level food waste, and over six years helped grow it from an idea into a £30M+ revenue business with nationwide reach. Along the way, we raised over £30M in Series B funding, built a loyal customer community, and navigated the complexities of scaling teams, operations, and marketing. Before launching Oddbox, I built a strong foundation in finance and strategy. I started my career in FP&A for Fortune 500 companies and later worked as a domain product manager in investment banking. This gave me a deep understanding of financial performance such as P&L, balance sheets, and value creation, while also shaping my ability to connect financial rigour with less tangible growth drivers like brand, design, and the end-to-end customer experience. Today, I work with a select group of early-stage and growth-focused founders. I help them unlock their next stage of growth by combining strategic clarity with the operational and financial discipline required to scale sustainably.

What services do you offer startups?

I’m an expert in growth strategy, scaling operations, and founder-focused leadership support, with a proven track record of helping startups unlock their next stage of growth. As a founder who scaled a purpose-led consumer brand to £30M+ in ARR within six years - raising over £30M in Series B funding along the way - I’ve gained first-hand experience navigating the messy middle of growth. I know what it takes to align teams, sharpen strategy, and build scalable systems that sustain momentum. My strength lies in clarifying priorities, optimising growth levers, and creating focused execution plans that deliver measurable results. I excel at simplifying complex challenges, aligning leadership teams around a clear growth roadmap, and building the foundations - team, processes, and metrics—that allow startups to scale with clarity and confidence. I focus on what truly moves the needle, ensuring growth efforts are both strategic and sustainable.

Favourite cereal?

Chia seed Pudding