Tell us more about your experience

I work with ambitious businesses looking to utilise paid search and social media to scale revenues and unlock the full value of their online audiences. With over a decade in performance marketing, my focus is on balancing efficiency with long-term effectiveness, so campaigns deliver both immediate impact and sustained growth. I’ve supported start-ups and high-growth companies at pivotal stages, from leading heycar’s paid media activity during their expansion from a 5-person start-up to a team of over 50, to working with Dryrobe for over five years as they scaled from a UK challenger brand to a global market leader in outdoor apparel. Earlier in my career, I held leadership roles at global agency networks including IPG, OMG, and WPP, where I delivered measurable success for some of the world’s most recognised brands. Today, I apply that experience to design and run multi-channel paid media strategies that help growth businesses stimulate and harvest commercial success at every stage of their journey.

What services do you offer startups?

I'm an expert in multi-channel paid media, with hands-on experience across Google, Microsoft, Meta, TikTok, YouTube, and Pinterest Ads. I pair this with strong skills in data analysis and marketing strategy, helping growth businesses scale revenues and capture long-term value.

Why do you love building startups?

I value working with start-ups because paid media provides a powerful way to establish traction quickly, capturing existing demand while laying the foundation for scalable growth. Paid social sits alongside this to build brand presence and accelerate momentum as marketing strategies mature. What I enjoy most is working with teams unified by clear objectives, where ownership and accountability are shared, creating an environment that drives both rapid progress and lasting success.

Favourite cereal?

A combination of Weetabix and Cheerios (same bowl...)