Breezy is building a revolutionary new affiliate marketing tool that has the potential to transform how businesses pursue affiliate and partner marketing as a channel for growth. Starting off with the launch of the Discovery Tool, which would save affiliate marketers and business development execs hours per week on searching for prospective partners.
What was the challenge?
The Discovery Tool launched in July 2020 and Breezy were looking to sign up 100 Beta users to the product. On top of that Breezy needed to build out your sales and marketing stack that will automate the engagements with prospects and customers and systematise internal customer data management.
What did we do for them?
Team on the account
Bullseye Framework Validation
Initially, we had some issues getting email marketing running smoothly. Being a new domain, it took us a while to warm up the email and deliver results from this channel.
However, we saw early success via LinkedIn, with a nice combination of tailored outreach to new prospects and effective content distribution paying off.
After 3 months, we got these channels running harmoniously and consistently hit our lead targets.
The Key Metrics
40k+ Views Post views on LinkedIn in the first 5 months
20 Leads average per month over the first 5 months
46% Open Rate across 2k recipients
The Martech Stack
Growth Division has been performing well and hitting the target with over 40,000 views on LinkedIn, 20 leads per month, and a 46% open rate. They respond quickly and join weekly team calls for the discussion of the project’s progress. Moreover, they’ve boasted proven marketing skills.Alex Phillips – Founder