Retain International
Retain needed to take their growth marketing to the next level. Growth Division came in to relaunch their brand and strategy, generating 150+ MQLs in the six months since launch.
150+
+193%
Retain’s software drives business growth, efficiencies and staff retention by transforming the allocation and management of resources across customer projects. It combines 20 years of expertise, working across 65 countries with the latest technology, including AI.
Retain were looking to launch a new marketing strategy focused on scaling their cloud product. After a change of ownership, the business wanted to return to its entrepreneurial roots, implementing a growth marketing approach with a team of experts.
Retain began working with Growth Division from April 2023 and the project is ongoing (August 2024).
What we did for them
01
Developed a full marketing strategy and assembled a cross-channel team to execute paid and organic campaigns.
02
Refined brand messaging, content strategy, and creative direction to unify and strengthen campaign performance.
03
Implemented a growth marketing framework to manage, track, and optimise all marketing activities in partnership with Retain’s team.
04
Delivered measurable impact, generating 150+ MQLs within six months and achieving a 193% ROI on the first closed sale.
Bullseye Framework
Key Messaging
Growth Division worked with the retain team to develop a detailed marketing strategy. A key element of this was the audience truth analysis and key messaging, outlined here:
We launched with five channels, narrowing the focus to four after the end of Q1. LinkedIn Ads has been a standout, with lead generation has rapidly scaled through Q2 in particular. As part of our content strategy, we’ve focused on not only driving quallity traffic from organic searches but also to test and validate a number of new distributon channels. One of the most pleasing results to date was to see a high value demo call booked with an individual who first subscribed to our new newsletter, then was followed up with via direct outreach. The kind of multi-channel growth marketing we love to see in action! We decided to pause SEM until the next phase of work on the website is complete.
The Key Metrics
150+
+193%
What stands out the most about Growth Division is their seamless integration into our team.
They’ve transcended the typical marketing agency role and truly feel like an integral part of our team. Their constant transparency, friendly demeanor, responsiveness, and goal-oriented approach erase any notion of them being an external agency. It’s evident that they genuinely prioritise our success.“
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