Maji
After revamping Maji`s brand and website, the growth team operated a classic combination of Account Based Marketing channels. Generating an increase of £48k in ARR.
£148k+
145
Maji is on a mission to help everyone save for a financially secure future. They needed to implement a scalable, measurable marketing process. It was important to test new channels and campaigns, learning from results and optimising future efforts. The company is entering the next phase of growth and wants to implement a marketing strategy that gives the team confidence it is following and learning from a clear process. There is a clear focus on using lead generation channels to provide opportunities to convert to MRR.
What we did for them
01
Developed a full marketing strategy from the ground up, informed by customer research and refreshed key messaging.
02
Audited and improved the website UX, while testing three distinct value proposition statements to refine positioning.
03
Launched targeted outreach and community-building campaigns across LinkedIn and email to engage prospects directly.
04
Implemented a new Account-Based Marketing (ABM) strategy and took over SEM to efficiently harvest and convert leads.
Bullseye Framework
Martech stack
Growth Division built a growth marketing stack for Maji`s Account Based Marketing strategy. These are the best marketing technology tools that allowed us to run smooth and effective events. Integration is key with any martech stack, so we’ve built and tested this thoroughly.
Channel validation
Community building (LinkedIn)
Established as an evergreen channel, important for brand awareness and identity. Also assists growth, sales and investor efforts.
SEM
Yet to prove scalability. Needs further investing in CRO work and setting clear target x timeline x budget, to make a decision.
Direct outreach
Taken in-house. Performance was inconsistent through 13 months, however was our strongest growth channel with best ROI. Suggest concentrating on personalised approach.
LinkedIn Paid
Generated leads (50+), however too low intent as lead magnet downloads. More time was needed for us to prove either way. Consider again with more budget to run it for 4-6 months, with a medium term strategy. Focus on reducing CPAs by combining with other channels (LinkedIn community building, direct outreach) and improving brand assets (video, graphics).
SEO
More budget and time needed to prove this channel.
The Key Metrics
£148k+
145
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