Housecure
Upon launching their MVP, Housecure needed Growth Division to set up and validate channels to market. Growth Division successfully found 2 channels with a CPA under £50 to ramp up.
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Having built an MVP version of your buyer-focused product, you want to test the market reaction and start driving leads while discovering your best marketing channels. Housecure is a solution to a gigantic problem: buying and selling houses is confusing, difficult and a giant pain in the a**. The guidance for first time sellers is opaque, and most people involved in the process have a vested interest so it’s hard to know who to trust. Housecure makes the buying and selling process easier to understand, simpler to do, and more reliable in outcome.
With your buyer-focused arm entering MVP stage, you want to launch into the market in the new year and begin testing channels.
Housecure worked with Growth Division from January 2022 to July 2023.
What we did for them
01
Developed a comprehensive go-to-market strategy and documentation to guide acquisition and growth efforts.
02
Implemented a complete marketing technology and CRM stack, alongside website tracking, analytics, and performance dashboards.
03
Ran structured experiments across paid channels to identify optimal channel and message fit.
04
Achieved a sustainable cost per acquisition (CPA) below target, ensuring scalable and efficient growth.
Bullseye Framework
Channel validation
- Established a sustainable CPA through paid channels, below target.
- Proved direct outreach has the potential to scale the partner side of the platform
- Customer engagement strategy was paused due to the volume of leads
The Key Metrics
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I think it’s very hard to find a marketing agency that is willing to help strategise the experimentation required in marketing.
Most are competent at putting ads live and providing the metric but Growth Division put the effort in to determine what ads were going to be most effective and adjusted as they learned more. They also price the offering well for different types of clients and stages of startups” “I think it’s very hard to find a marketing agency that is willing to help strategise the experimentation required in marketing. Most are competent at putting ads live and providing the metric but Growth Division put the effort in to determine what ads were going to be most effective and adjusted as they learned more. They also price the offering well for different types of clients and stages of startups
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
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