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Case Study

Weavr

Growth Division helped build Weavr’s go-to-market strategy. We built out their Martech Stack and now have a growth team in place to validate 5 channels to market.

B2B

175+

MQLs generated

87%

Increase in monthly SEM leads

4

Customer personas validated
About LUX Rewards

Weavr
is an embedded financial solution for B2B SaaS. Fully headless, easily integrated, and designed to seamlessly enhance your brand

The Challenge

Weavr approached Growth Division to help them achieve this, along with finding the most profitable and reliable channels to market. We are testing and validating different channels for growth with Weavr now so they can establish where they should be investing their marketing spend.

What we did for them

01

Build the first version of the CRM and customer journey

02

Tested channels: email marketing, search engine marketing, content marketing, social and display ads

03

Tested customer segments and key messaging

04

The Key Metrics

175+

MQLs generated

87%

Increase in monthly SEM leads

4

Customer personas validated

So far, the paid search campaign has generated over five customers with over 35 times ROAS thanks to Growth Division

The team communicates via Slack and uses Asana for project tracking. Their long-term partnership has built good camaraderie, reaching our goals.

Anna Carless
Head of Marketing