Introducing Weavr – a disruptive embedded finance provider

At Growth Division, we get excited by businesses that are paving the way for a new normal. And we think we’ve spotted this in our client Weavr, who are well on their way to building a high growth company. 

Weavr offer something disruptive. They make embedded finance easier, faster and more affordable than anyone else in the market. Companies using Weavr can move money around quickly, cheaply and often invisibly. This opens the door for streamlined payments and entirely new models of business. 

How Weavr are changing the payment landscape

Integrating digital software is becoming simple, flexible and accessible. So Weavr asked, why can’t banking services be the same way? 

Because Weavr can make banking invisible and deliver it at the point of need, they can integrate banking services seamlessly with an app, SaaS platform or back office. This helps to create true automation – instead of its human-assisted alternatives – and enables businesses to offer both new services and smoother user experiences without having to deal with the compliance and security burdnes – Weavr manages it all for their innovators. 

It’s also a recipe to change how startups bring a product to market. Weavr take care of the payment infrastructure so that startups are free to focus on getting to market fast. Businesses can simply pick their APIs, write a little code, and quickly integrate it into a platform for their customers to try out. This was companies don’t need to become experts in banking. Weavr prides itself on being the leading embedded finance provider supporting non-financial service businesses. 

Meet the Weavr team

Weavr is not short of expertise. Co-founders Alex Mifsud and Adrian Mizzi each bring a computer science PhD to the table. CEO Alex is a Chartered Engineer and a highly experienced innovator in the payments sector. He’s founded several companies including Ixaris, which became a pioneer business in the global B2B payments space. 

CTO Adrian meanwhile is a technologist who has been CIO and CTO of Entropay and Ixaris. He’s demonstrated time and again how to successfully build and lead technology teams – and now he is laying the groundwork for the same kind of growth at Weavr. 

Where they are now

Weavr have already enabled ThanksBen to begin disrupting the employee benefits sector. They helped open up new opportunities for high street shopping with ParkingPerx and their embedded banking is woven into the L&D online platform myskillcamp.

Weavr have had great feedback from their early adopters. Many are saying Weavr is faster and simpler to use than alternatives. As a result, their clients have been able to capitalise on favourable market forces that they might otherwise have missed.

Going beyond early adopters, Weavr are looking to target startups who want to disrupt industries. They’re also looking at bigger businesses who want to streamline what they do and improve their margins. Embedded banking is innovative to any sector so there’s no limit to the industries they could target. But they’re specifically focusing on verticals that include the future of work, health and wellbeing, education and training, and real estate. 

The next step to growth

Having recognised the opportunity at hand, Weavr needs to drive sales quickly and prove its business model to a wider audience. They’ve raised funding recently and now they need to prepare for the next stage of growth. This means setting up a scalable sales and marketing infrastructure.

Weavr approached Growth Division to help them achieve this, along with finding the most profitable and reliable channels to market. We are testing and validating different channels for growth with Weavr now so they can establish where they should be investing their marketing spend.

Be sure to check out more of Weavr’s work or keep up to date with their insights into the payments and banking space.

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