How Investing in Email Marketing will Grow your Business in 2022

What Is Email Marketing? Email marketing is, as the name suggests, a way of using direct emails to communicate...

7 Key Metrics your Startup Needs to Measure

As a startup, your focus will naturally be on rapid growth and innovation. You’ll be nurturing a fast-paced environment...

What is the Best Growth Marketing Team Structure in 2023?

When assembling your growth marketing team you’ll be anxious to get the mix of skills and specialisms right. The...

Why Customer Lifetime Value is Important for Your Business

What Is Customer Lifetime Value? Customer lifetime value is one of the most important metrics a business can track....

What Is A Customer Journey Map?

A customer journey map is a core tool to help any business better understand customer behaviour. If you want...

How To Calculate Customer Lifetime Value

Along with customer acquisition cost (CAC), lifetime customer value (LTV) is one of the most important metrics a business...

Typical Customer Acquisition Costs

Customer acquisition cost is one of the most important metrics for a business to track. Its relation to lifetime...

How to Become a Growth Marketer

Growth marketing is one of the fastest-growing subsets of the marketing profession, both in terms of size and in...

Why A Marketing Funnel Is Important (And How To Build A Useful One For Your Business)

The marketing funnel is one of the absolute fundamentals of good marketing strategy. It’s an incredibly powerful tool to...