Drag
Case Study
Tranquiliti
The Growth Division direct outreach team was the best thing Tranquiliti did to generate demos and clients.
B2B
1286
ICPs contacted
15
Meetings booked from 66 MQLs
About LUX Rewards
Through student insights and discussions teachers can get a better hold of how students are feeling, then the platform provides resources and support to enable teachers to provide meaningful change.
The Challenge
The team had a simple challenge, to triple the number of schools on the platform in 6 months. The needed a direct outreach function to deliver qualified meetings.
What we did for them
01
Developed a Go-To-market strategy and documentation
02
Completed a customer persona matrix with key messaging
03
Launched direct outreach campaigns
04
Bullseye Framework
Channel validation
- Doubled down in direct outreach – operating 3 founder profiles
- Proved SEM wasn’t viable due to cost of qualified leads
The Key Metrics
1286
ICPs contacted
15
Meetings booked from 66 MQLs
TALK TO OUR GROWTH ADVISOR
TRISTAN ABOUT YOUR GOALS
Trusted by over 130 startups because our unique growth process and team of marketing experts unlock exponential growth
More Case Studies
